AdWords API v201206 launch - including new Flexible reach targeting settings on the Google Display Network

We’re pleased to announce the launch of AdWords API v201206, which includes new ad group level Flexible reach targeting settings on the Google Display Network, a new query language to retrieve items more flexibly, new report types, and changes to ad scheduling and other services. Below we’ve highlighted some of the new features available to all users. A complete list of changes is available in the release notes.




v201206 highlights:

• CampaignService and AdGroupService changes for the adgroup override/restrict targeting setting migration - The new Flexible reach setting in AdWords enables advertisers to fine-tune where ads show by choosing settings at the ad group level instead of the campaign level. Once you choose Flexible reach for the campaign, you cannot revert back to your previous setting, and will manage targets and bids at the individual ad group level. 


• New services for obtaining customer information - we’re introducing the new ManagedCustomerService and CustomerService in v201206, v201109_1 and v201109. These services will be replacing ServicedAccountService and CreateAccountService, starting with v201206. 


• New reports - We’re introducing a new CLICK_PERFORMANCE_REPORT which provides information on each click, as well as REACH_FREQUENCY reports at the Account, AdGroup and Campaign levels. 


• AWQL - The AdWords Query Language providing SQL-like syntax queries is now available on some services including Ad Hoc Reporting. 


• Other changes - AdSchedule targeting has been moved to CampaignCriterionService. The CampaignTargetService is now sunset. 

With the release of v201206, the following versions and services will be deprecated:

• v13 AccountService - We will sunset this version and service on August 20, 2012 


• v201109 and v201109_1 - We will sunset these versions on October 26, 2012 

As with every new version of the AdWords API, we encourage you to review the resources in the release notes. If you have any questions please post on the forum or attend one of the AdWords API Office Hours Hangouts.



- The AdWords API Team