Introducing DS Change History

Ever wish you could remember exactly when a change was made in DoubleClick Search (DS) or who made it? Or, perhaps you’d like to investigate an unexpected spike or dip in your campaign performance and link it back to a specific change. Help is now available directly in your DS account. We’ve just launched DS Change History, which enables you to audit what changes were made to your account, when, and by which user.

We’ve integrated DS Change History directly into the Campaigns tab, to allow you to seamlessly switch between analyzing campaign performance and the changes made during that same time.

Imagine you see a huge increase in impressions for a campaign and you’d like to know if there is a specific change that caused this. With one click, you switch from Statistics mode to Change history mode and quickly assess that a colleague accidentally increased the campaign budget from 100 to 1000 dollars. A quick click back into Statistics mode allows you to fix the budget and move on with the rest of your work. (Hint: Use our new filter to selected feature to narrow the scope of your view to the specific data rows you’d like to investigate.)

Let’s look at some of the specifics. With DS Change History, you can:

• See the changes for campaigns, ad groups, ads, keywords, labels, and bid strategies.


• See when a change was made and when it was trafficked, as well as which system and user made the change. DS Change History will report of changes made through the interface, bulksheets, inbound sync and bid strategies.


• Gain insights into bid strategy changes with a summary of the bid rationale. This will let you know what target the change was intended to hit, how often bids are evaluated and, for target position strategies, details on why a change was made


• Get guidance on how to improve bid strategy performance by discovering where settings like maximum keyword bid inhibits the bid changes

To view a change, navigate to the engine account, advertiser, campaigns, ad groups, ads, keywords, labels, or bid strategies whose change history you want to see. Once you select your scope, select the Change history link in the right hand corner of the performance summary graph.




After reviewing your changes in the interface, you’re able to download the report for offline analysis, by selecting the download button as you would any other report.

We hope this new workflow makes it even easier to keep track of changes made in DS. For more information on DS Change history, read the relevant articles in our Help Center or contact our support team for more information.

Posted by the DoubleClick Search team