- AdWords conversion tracking reports: You can now report on AdWords conversion tracking data separately in DoubleClick Search (DS). To see these columns in DS:
- Above the performance summary graph, click Columns.
- Under Available columns, navigate to Engine stats > AdWords Conversions.
- Add the desired AdWords conversion tracking columns to your report.
- In your report, look for the columns that begin with aw.
Learn more about AdWords conversion tracking reports, and look for a detailed blog post coming soon.
- Target bid column for bid strategies: This new column shows you the bid that DS would have used if there were no secondary constraints (such as minimum/maximum bids or a secondary position goal) and just a primary goal. This is useful for advertisers who want to first see what DS would bid before deciding to relax their bid limits. It also gives some guidelines on how much to relax the bid limits. You can use the column selection tool to choose this column, under the Bid strategy > Bid limits section. You can also see it from the Bid strategy performance default view. Learn more.
We also added support for including close variants for phrase and exact match keywords in AdWords. This allows you to capture additional traffic by focusing on user intent in queries. With this option, AdWords will display your ads even on search queries that are common variations such as misspellings and plural forms. When you create an AdWords campaign in DS, the Include plurals, misspellings, and other close variants option to activate the near exact match type will be selected by default. If you want your DS campaigns to inherit the near exact match settings you have on AdWords, please run a sync on your account. Learn more.
Read the Help Center release notes for more information on these features, and on issues fixed in this release.
Posted by the DoubleClick Search team
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