Announcing the April 24 DS3 release!

Over the past few weeks, we’ve been working on some exciting new features that will change the way you use DoubleClick Search V3 (DS3). While none are ready to be fully released, some of these features are currently in limited release to a few customers and include:

1. Search Query reporting: As described in this blog post, Search Query reporting will provide you with insight into the search queries, or terms, that are driving visits for your ads and the revenue you derive from these queries.


2. Floodlight column reporting: Will give you more power to select the level of Floodlight reporting you want to see, in an easy-to-read column format. You’ll be able to create the equivalent of a column (such, as Actions, Cost/action, etc.) that’s filtered to the selected Floodlight activities.


3. Change history: Will provide you with details on all changes made to your account, including user changes, inbound sync updates, and automated changes from the DS3 bid strategy system.


4. Reporting stats for labels: Labels are a great way to manage and report on keywords outside the traditional campaign structure. With this new feature, you’ll be able to see stats for these labels.

If you’d like to get a sneak preview of any of these features, and help us to test and improve them before they’re fully released, please contact your Technical Account Manager or email ds-support@google.com.



For this release, we did make an improvement to the bidding process for bid strategies: The bid strategy system now breaks up large bid changes. When the system determines that a large bid change is needed to optimize against the specified goal, it will now break up that change into increments. Previously, the system would change the bid all at once. This new bid smoothing feature helps to alleviate customer concerns over drastic bid changes. For example:

1. In a bid strategy, the DS3 system determines that the ideal bid for its keywords is $9.


2. The max strat bid is $2, so DS3 is constrained from applying the ideal bid. DS3 sets the bid at $2.  


3. The user changes the max strat bid from $2 to $10.


4. Before this release: The system would change the bid from $2 to $9 all at once.
   With this release: The system will make a series of bid changes. For example, it may change the bid from $2 to $4, then to $6,  and $8. As the system recalculates bids over time, at this point the system determines that the ideal bid is now $8.56. So the next bid change will be to $8.56.

Read the Help Center release notes for information on issues fixed in this release.



Posted by the DoubleClick Search team