New AdWords labels: unrelated to DS3 labels

As you may have heard, Google AdWords recently launched a new labels feature. We just wanted to let you know that this is separate functionality from DoubleClick Search V3 (DS3) labels. DS3 labels are set at the advertiser level and can span several engine accounts. AdWords labels are not currently supported in DS3, and they will not be imported into DS3 when you run a sync.


As a reminder, DS3 labels are a great way to categorize and report on keywords. Because multiple labels can be applied to a keyword, you can track many different attributes, such as whether it’s a brand keyword or if it’s in a particular category. You can also note keywords where your site doesn’t feature well in the organic search results.


To create a DS3 label:

1. Click the Labels tab in the left nav, click the New button above the table, and name your label. 


2. Navigate to a list of keywords and select some of them.


3. Click the Labels button above the table to apply labels to those keywords.

Coming soon, you’ll also be able to see reporting stats for DS3 labels.





As an example of the power of DS3 labels combined with reporting, an advertiser may manage brand and generic keywords separately. Using keyword labels, the advertiser will be able to easily compare the performance of these sets of keywords and take action accordingly, such as raising/lowering bids.


Learn more about creating and applying DS3 labels on the Help Center. And keep an eye on the blog for news of the release of reporting stats for labels.


Posted by DoubleClick Search team