Local—now with a dash of Zagat and a sprinkle of Google+

[Cross posted from Google Official Blog]



Finding the best places to go is an essential part of our lives, as are the people and resources that help us make those decisions. In fact, the opinions of friends, family or other trusted sources are often the first we seek when looking for the perfect restaurant for date night or the cafe that makes the best latte ever.



Today, we’re rolling out Google+ Local, a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+. Google+ Local helps people like my husband turn a craving—“Wow, I need brunch”—into an afternoon outing: “Perfect, there’s a dim sum place with great reviews just two blocks from here. Let’s go.” It’s integrated into Search, Maps and mobile and available as a new tab in Google+—creating one simple experience across Google.

Local information integrated across Google 

From the new “Local” tab on the left-hand side of Google+, you can search for specific places or browse for ones that fit your mood. If you click on a restaurant, or a museum (or whatever), you’ll be taken to a local Google+ page that includes photos, Zagat scores and summaries, reviews from people you know, and other useful information like address and opening hours.



Google+ Local is also integrated across other products you already use every day. If you’re looking for a place on Search or Maps, you get the same great local information there too. You can also take it on the go with Google Maps for mobile on your Android device, and soon on iOS devices.

A search on Google Maps

Google+ Local on an Android phone

Better decisions with Zagat 

Since Zagat joined the Google family last fall, our teams have been working together to improve the way you find great local information. Zagat has offered high-quality reviews, based on user-written submissions and surveys, of tens of thousands of places for more than three decades. All of Zagat’s accurate scores and summaries are now highlighted on local Google+ pages.

Each place you see in Google+ Local will now be scored using Zagat’s 30-point scale, which tells you all about the various aspects of a place so you can make the best decisions. For example, a restaurant that has great food but not great decor might be 4 stars, but with Zagat you’d see a 26 in Food and an 8 in Decor, and know that it might not be the best place for date night.



Recommendations and reviews from people you know and trust 

Your friends know what you like, and they probably like the same things you do. That’s why the opinions of people in your circles are front and center. If you search for [tacos] on Google+ Local, your results might include a friend’s rave review of the Baja-style taco stand in your neighborhood. And if you’re searching on Google or Google Maps for a great place to buy a gift for that same friend, your results might include a review from her about a boutique she shops at all the time.



You can also share your opinions and upload photos. These reviews and photos will help your friends when they’re checking out a place, and are also integrated into the aggregate score that other people see. The more you contribute, the more helpful Google+ Local will be for your friends, family and everyone else.

Whether it’s a block you’ve lived on for years or a city you’ve never been to before, we hope Google+ Local helps you discover new gems.



Today is just the first step, and you’ll see more updates in the coming months. If you’re a business owner, you can continue to manage your local listing information via Google Places for Business. Soon we’ll make it even easier for business owners to manage their listings on Google and to take full advantage of the social features provided by local Google+ pages. Get more information on our Google and Your Business Blog.



Posted by Avni Shah, Director of Product Management

Future of Advertising Event - DoubleClick Insights

There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an advertiser, publisher or a technology provider -- we can all still see unprecedented opportunities as the digital world continues to grow and diversify.

We believe that as an industry, we’re on a common digital journey and that the next wave of innovation in ad tech will come from us all working better together. 

However, like all great opportunities, there are challenges and questions, such as:

• How do we unlock the next $50 billion of opportunity for digital advertising? 


• How do we deliver those immersive, interactive experiences to today’s empowered consumer demands? 


• What do we, as part of the ad tech ecosystem, need to build to create even more value for our clients and consumers?

On June 5th we’re hosting DoubleClick Insights to start exploring some answers to these questions. Senior leaders from top agencies, advertisers and publishers will help lead the conversation -- and you’re invited to join via the live stream! Register here.



The agenda will include topics such as:



Adapting to the Empowered Consumer:

Neal Mohan, Vice President, Display Advertising at Google will be joined by David Kenny, Chairman & CEO, The Weather Channel Companies, and James Pitaro, Co-President, Disney Interactive Media Group, to discuss how technology is being used to deliver new content and advertising experiences to consumers.



If We Build It, Will They (Consumers) Come? 

Terry Kawaja, CEO and Co-Founder, Luma Partners (and creator of the now legendary LUMAscape chart) will lead a conversation about the ad tech ecosystem, and what it needs to do next to add value for agencies, publishers, marketers – and ultimately consumers. Terry will be joined onstage by:

• Omar Tawokol, Chief Executive Officer, BlueKai


• Greg Stuart, Global CEO of Mobile Marketing Association


• Kurt Unkel, President, VivaKi 


• Shishir Mehrota, Vice President of Product Management, YouTube

Outside the Box: Technology = Creative Friend or Foe?

Technology is supposed to make the life of a marketer easier. For our final conversation, we’re going to focus on the question of: Is this technology exploring resulting in better marketing? Or, is it just resulting in mediocre creative and complexity for both consumers and marketers? Karim Temsamani, Vice President - New Products and Solutions, Google moderates the conversation with leaders from creative agencies, iconic brands and publishers including:

• Brad Ruffkess, Global Connection, Coca-Cola


• Mike Lowenstern, Managing Director of Digital Advertising, R/GA


• Peter Minnium, Head of Digital Brand Initiatives, IAB 


• John Caldwell, Chief Digital Officer, National Geographic

The live stream will start on June 5, 2012, at 9:00 am PDT, and you’ll be able to watch from your computer, tablet, or mobile device. To learn more about our highlighted speakers go to the Speakers page on our site.



Please register for this virtual event by visiting the DoubleClick Insights Live Stream page.



DoubleClick Insights

Tuesday, June 5th 2012

9:00am - 1:00pm PST

Set event reminder today



Following us on Google+ or Twitter (@DoubleClick and @DoubleClick_pub)? Use the #dclkinsights tag as you're watching the event to ask questions or share comments during the event?



Posted by Stephen Kliff and Scott Brown, DoubleClick Marketing

Future of Advertising Event - DoubleClick Insights

There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an advertiser, publisher or a technology provider -- we can all still see unprecedented opportunities as the digital world continues to grow and diversify.

We believe that as an industry, we're on a common digital journey and that the next wave of innovation in ad tech will come from us all working better together. 

However, like all great opportunities, there are challenges and questions, such as:

• How do we unlock the next $50 billion of opportunity for digital advertising? 


• How do we deliver those immersive, interactive experiences to today's empowered consumer demands? 


• What do we, as part of the ad tech ecosystem, need to build to create even more value for our clients and consumers?

On June 5th we're hosting the DoubleClick Insights event to start exploring some answers to these questions. Senior leaders from top agencies, advertisers and publishers will help lead the conversation -- and you're invited to join via the live stream! Register here.



The agenda will include topics such as:



Adapting to the Empowered Consumer - Neal Mohan, Vice President, Display Advertising at Google will be joined by David Kenny, Chairman & CEO, The Weather Channel Companies, and James Pitaro, Co-President, Disney Interactive Media Group, to discuss how technology is being used to deliver new content and advertising experiences to consumers.



If We Build It, Will They (Consumers) Come? Terry Kawaja, CEO and Co-Founder, Luma Partners (and creator of the now legendary LUMAscape chart) will lead a conversation about the ad tech ecosystem, and what it needs to do next to add value for agencies, publishers, marketers, and ultimately consumers. Terry will be joined onstage by:

• Omar Tawokol, Chief Executive Officer, BlueKai


• Greg Stuart, Global CEO of Mobile Marketing Association


• Kurt Unkel, President, VivaKi 


• Shishir Mehrota, Vice President of Product Management, YouTube

Outside the Box: Technology = Creative Friend or Foe?

Technology is supposed to make the life of a marketer easier. For our final conversation, we're going to focus on the question of: Is this technology exploring resulting in better marketing? Or, is it just resulting in mediocre creative and complexity for both consumers and marketers? Karim Temsamani, Vice President - New Products and Solutions, Google moderates the conversation with leaders from creative agencies, iconic brands and publishers including:

• Brad Ruffkess, Global Connection, Coca-Cola


• Mike Lowenstern, Managing Director of Digital Advertising, R/GA


• Peter Minnium, Head of Digital Brand Initiatives, IAB 


• John Caldwell, Chief Digital Officer, National Geographic

The live stream will start on June 5, 2012, at 9:00 am PDT, and you'll be able to watch from your computer, tablet, or mobile device. To learn more about our highlighted speakers go to the Speakers page on our site.



Please register for this virtual event by visiting the DoubleClick Insights Live Stream page.



DoubleClick Insights

Tuesday, June 5th 2012

9:00am - 1:00pm PST

Set event reminder today



Following us on Google+ or Twitter (@DoubleClick and @DoubleClick_pub)? Use the #dclkinsights tag as you're watching the event to ask questions or share comments during the event?



Posted by Stephen Kliff and Scott Brown, DoubleClick Marketing

Mobile Rich Media Advertising Gets Easier than Ever Before

[Cross-posted to the Google Mobile Ads Blog.]

Advertisers want to manage their mobile display campaigns with the accountability and ease provided by the DoubleClick platform. Toward this goal, in November 2011, we introduced a streamlined workflow for mobile display campaigns by adding support for a "Mobile In-App" rich media format in DoubleClick Studio and DoubleClick for Advertisers. Today we’re happy to announce that advertisers can serve mobile ads, in both standard and rich media formats, from DoubleClick for Advertisers into the AdMob network with no beta restrictions and new options for easily creating beautiful, mobile rich media ads.

This ad serving solution makes it easier to build, traffic, serve and measure mobile rich media ads, allowing easy integration of mobile into the overall workflow. Media teams gain access to interaction rate and clickthrough rate for their mobile rich media ads and can compare this to these metrics for their other ads. There is no need to fuss with multiple reports from different publishers, all information can be aggregated with our robust reporting system.

Building mobile rich media ads can start in DoubleClick Studio, where creative agencies upload HTML5 assets to build and test their creatives. Or, our services team can assemble any one of eleven mobile rich media designs ideal for showing your videos, retail locations or products via a rich ad placed within AdMob mobile apps. These designs make it easy for advertisers to create beautiful and highly interactive ads with no HTML5 expertise.

With desktop display and rich media, advertisers have enjoyed the ability to build an ad once and run it in multiple places. We are continuing to work towards making this a reality for mobile display advertising by extending our reach beyond the AdMob network and integrating with other mobile in-app networks, and are actively performing initial testing. As our reach grows, so will our ability to help advertisers manage their mobile display campaigns with accountability and ease.

To learn more about how DoubleClick’s mobile solutions can meet your needs, download the DoubleClick Guide to Mobile Rich Media.

Posted by Jen Klimas, Wook Chung and Shamim Samadi

Future of advertising event - DoubleClick Insights

There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an advertiser, publisher or a technology provider -- we can all still see unprecedented opportunities as the digital world continues to grow and diversify.

We believe that as an industry, we’re on a common digital journey and that the next wave of innovation in ad tech will come from us all working better together. 

However, like all great opportunities, there are challenges and questions, such as:

• How do we unlock the next $50 billion of opportunity for digital advertising? 


• How do we deliver those immersive, interactive experiences to today’s empowered consumer demands? 


• What do we, as part of the ad tech ecosystem, need to build to create even more value for our clients and consumers?

On June 5th we’re hosting DoubleClick Insights to start exploring some answers to these questions. Senior leaders from top agencies, advertisers and publishers will help lead the conversation -- and you’re invited to join via the live stream! Register here.



The agenda will include topics such as:



Adapting to the Empowered Consumer:

Neal Mohan, Vice President, Display Advertising at Google will be joined by David Kenny, Chairman & CEO, The Weather Channel Companies, and James Pitaro, Co-President, Disney Interactive Media Group, to discuss how technology is being used to deliver new content and advertising experiences to consumers.



If We Build It, Will They (Consumers) Come? 

Terry Kawaja, CEO and Co-Founder, Luma Partners (and creator of the now legendary LUMAscape chart) will lead a conversation about the ad tech ecosystem, and what it needs to do next to add value for agencies, publishers, marketers – and ultimately consumers. Terry will be joined onstage by:

• Omar Tawokol, Chief Executive Officer, BlueKai


• Greg Stuart, Global CEO of Mobile Marketing Association


• Kurt Unkel, President, VivaKi 


• Shishir Mehrota, Vice President of Product Management, YouTube

Outside the Box: Technology = Creative Friend or Foe?

Technology is supposed to make the life of a marketer easier. For our final conversation, we’re going to focus on the question of: Is this technology exploring resulting in better marketing? Or, is it just resulting in mediocre creative and complexity for both consumers and marketers? Karim Temsamani, Vice President - New Products and Solutions, Google moderates the conversation with leaders from creative agencies, iconic brands and publishers including:

• Brad Ruffkess, Global Connection, Coca-Cola


• Mike Lowenstern, Managing Director of Digital Advertising, R/GA


• Peter Minnium, Head of Digital Brand Initiatives, IAB 


• John Caldwell, Chief Digital Officer, National Geographic

The live stream will start on June 5, 2012, at 9:00 am PDT, and you’ll be able to watch from your computer, tablet, or mobile device. To learn more about our highlighted speakers go to the Speakers page on our site.



Please register for this virtual event by visiting the DoubleClick Insights Live Stream page.



DoubleClick Insights

Tuesday, June 5th 2012

9:00am - 1:00pm PST

Set event reminder today



Following us on Google+ or Twitter (@DoubleClick and @DoubleClick_pub)? Use the #dclkinsights tag as you're watching the event to ask questions or share comments during the event?



Posted by Stephen Kliff and Scott Brown, DoubleClick Marketing

New industry metrics to help publishers chart their growth plan

As the display industry evolves, we're collectively discovering and analyzing trends that point towards promising opportunities and paths to growth. This is the year where we’re doubling down on publishers, giving you the tools you need to make the most from today’s digital media landscape. One of the ways we’re helping publishers navigate their way to success is by providing new sources of industry knowledge and benchmark data. So today we’re introducing a new report, “Display Business Trends: Publisher Edition”.

The Publisher Edition will be the first in a series of publications looking at aggregated global data from across our display advertising solutions. We’re doing this to generate metrics that will answer a few of of the most common questions we hear from our partners, and put some data behind long-held industry assumptions. For example:

• Is the banner really dead? If you mean the 468x60 banner, then it might be time to hold a wake. This ad size dropped down to 3% of all impressions. Brand-friendly “premium” units are gaining share and we’re seeing that smaller ad units are dropping in popularity. However nearly 80% of all impressions are the ad unit “three musketeers”: the medium rectangle, leaderboard, and skyscraper still comprise the vast majority of ads served.


• What types of sites are showing strong impression growth?  In 2011, we found that Shopping, Sports, and Auto & Vehicle sites were some of  the fastest year-on-year growth verticals on the Ad Exchange and AdSense. We saw impressive figures across the board, with 15 out of 25 publisher verticals displaying double-digit growth.


• Are your sell-through rates getting a 17% holiday bonus? Anecdotally we’ve heard that publishers’ sell-through rates increase at the end of the year, thanks to higher advertiser holiday spending. We’re now able to quantify this end-of-year shift, and we found that the global publisher sell-through rate increases from 36% to 42% in the fourth quarter. Comparing the regions in 2011, European publishers experienced the greatest sell-through boost, increasing to 47%.


• How fast is the growth in mobile and video? Growth in mobile usage has exploded, with mobile web impressions on the Ad Exchange and AdSense platforms increasing by 250% from the third to fourth quarter in 2011. Over the same period, video ad impressions increased nearly 70% across the DFP Video platform.

• Where in the world are you? All over, as it turns out. Of a possible estimated 245 different countries and territories, we saw publisher ad impressions from 235 of them. These included the island country of Palau - one of the world’s newest sovereign states - and the middle-African nation of Equatorial Guinea, with astounding growth rates of 1106% and 4635% respectively. And while the United States still accounts for the highest percentage of impressions overall, we’re seeing a significant representation from China and Japan, coming in at 11% and 6% respectively.

These metrics are a beginning: they give a snapshot of what’s happening in an ever-changing industry. We hope this sparks conversations across the marketplace about the trends driving these metrics, and how publishers can best capitalize on them to grow their businesses bigger, faster.


For our part, we’ll be continuing the conversation at DoubleClick Insights on June 5th, where we’ll be live-streaming our discussion on the future of buying and selling ads online. We hope you’ll join us there!

Posted by Jonathan Bellack, Director of Product Management, Display Advertising.

Advanced Wordpress SEO Secrets Part 3

                                 

Well As you have Read our previous article on Wordpress SEO secrets.We at incomefigure bring you another article related to Wordpress SEO secrets. I personally recommend the readers to read our Advanced Wordpress SEO Secrets Part 1 Advanced Wordpress SEO Secrets Part 2 So than it will be more helpful and easy to understand as I have carried some stuff from our previous post. So lets get started.Below are some key points so do read it.!. Below  are our Tips and Secrets Which we are going  to reveal.

The Title of your Blog Post:

Incorporating keywords into the title of your post is a good idea. Since I’m writing this article about optimizing your WordPress blog for SEO, I wanted to include as many of those keywords as I could while at the same time trying to create a title that would interest potential visitors. Search engines “see” this title, and you see this title.

This is an most important tip of our “Wordpress SEO secrets”. This is one of the strongest ways to get listed for a search term. However, it is again incredibly important to remember that you must not practice keyword stuffing. Only put your keyword in the title if you’re able to make it sound fun, exciting and engaging to your readers.

XHTML Code: Several reasons that you should take the time to validate your website to the standards of the World Wide Web Consortium. If you know anything about the basics of html then getting started won’t be difficult. Simply click through to the W3C Validator, type in the name of your website, and then follow the instructions that it provides you for resolving each issue. Advanced: Although Google clearly states that they will not dock a website for invalid code, you won’t ever have to worry about them missing anything if your site is semantically accurate.

Link Keywords:  Internal links are a powerful way to let Google know what your articles are about, and they’re a terrific way to increase page views across your site as they invite your readers to click through to read other articles. Do you interlink your articles?  You should. Take a tip from keyword data. However its just tells you about 50-65% of what you need to know.

Keyword data tells you exactly what customers are searching for. Using meta description tags is no longer considered to be as important to SEO as it once was. Google reports that they no longer include meta descriptions in their algorithm.  However, these descriptions still appear in the search results. Therefore, they can influence whether or not someone decides to click on your link and visit your site.

Google Sitemap:Google likes it when you provide them with an easy-to-read overview of all the pages on your site. The easiest and most effective way to deliver this much needed SEO tool is to simply install the WordPress plugin called Google XML Sitemaps. This plugin will do all the hard work for you and automatically update every time you add new posts to your site.

Link to Content: It’s always a good idea to point your users toward resources on other websites that will be helpful for them. It shows security as a thought leader in your niche when you’re willing to suggest to your readers that they leave your site, and search engines favor sites that link to other websites that it views as both generally authoritative and relevant to your articles.


Note: Don’t link to other sites with the hope of getting something in return. Find resources that are genuinely helpful and share them with your readers. People will respect you for it.  


Target Keyword Subjects and Theme for SEO: Arrange your wordpress blog in a silo or themed format, with the main subjects covered representing each silo. Focus your keyword targeting on a limited number of terms for more targeted seo.

 Focusing on siloed or themed content makes it easy for Google to index and focuses your content more on the words you really want to be ranking for. I don’t practice hyper-strict siloing, but its helpful for understanding how Google views your site via its spiders.

Optimize Images In Your Posts: When you can illustrate your topics and articles with attention grabbing artwork or photography people are more likely to view your content.  As you work to do that, be sure to use image titles and alt text that adequately describe both the image and the content of the article. Search engines don’t “see” images.

That’s why it’s so important to use the file name, title, alternate text and description fields to help optimize your site for the search engines (SEO) Enter carefully chosen keywords that describe your post (not necessarily the picture).


Link to Related Posts:  My final piece of advice  in our “WORDPRESS SECRETS”is to install WordPress Related Posts Plugin and begin linking to 4 or 5 similar articles at the bottom of each article. This is both a terrific way to guide your readers to more of your articles on similar topics and it’s a terrific way to guide search engines around your site.

Its an important tip of our “Wordpress SEO secrets”


Things To Avoid on Your WordPress Blog:  

• What to Avoid on Your WordPress Blog
• Avoid unethical gray and black hat search engine optimization tactics.

Check out Yahoo’s quality content guidelines that lays out how it determines user relevance and rank. The principles apply to Google and most other search engines as well.This is most important tip of our “Wordpress SEO secrets”

Conclusion:

So that’s where it ends today, hope it wasn't too hard work, and you’ve seen something you might not have thought about yet, but if not there’s plenty more to come.I hope this article may have provide you enough knowledge for you people to become a champ in SEO.

As this was our motive in our article “Wordpress SEO secrets” I hope it has given you enough secrets that you may not known. Stay Tuned for more upcoming article related to “Wordpress SEO secrets”.


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