- Budget pacing report: Allows you to set a budget (different from a campaign’s daily budget) across multiple campaigns and see if you’re on track to spend it. Tracking spend against a budget goal is a common need for many users. These reports save time for agencies that need to look at such data on a regular basis. You can:
- Enter KPI expectations and see if your campaigns are on track to deliver on them.
- Visualize week-over-week, day-over-day, or month-over-month trends and changes easily.
- See how each campaign is contributing toward budget and KPI.
Learn more about Budget pacing reports on the Help Center, and look for an in-depth blog post in the coming days.
- Inventory management is now fully launched: We recently blogged about the beta release of DS inventory management, which allows you to use your Google Merchant Center feeds to efficiently and automatically update your search campaigns. This feature is now available to all DS users. Check out the Help Center to learn more about managing your inventory in DS.
- See the number of changes to campaigns and other objects: These new columns display the number of changes to campaigns, ad groups, ads, or keywords for the specified date range in the upper righthand corner. They introduce change history information into the main campaign management functionality. You can:
- Discover the number of changes for any object by using the new Impact analysis default view (above the performance summary graph, click the first dropdown to the right of View). This view displays all changes columns, along with some stats such as clicks, actions, and revenue. You can use this view to help track these metrics and quickly determine the campaign changes that caused the metric changes.
- Click a number under one of the changes columns, and DS will take you to a Change history page with details on each change.
- Use impact analysis and date comparison together to correlate performance variations with changes made to objects.
- Chart these columns on the performance summary graph. For example, select Ad changes from the Select a metric dropdown, and see a visual representation of the total number of ad changes within the current date range.
- See when an object was created in DS: Find the new and not-so-new by adding the Creation time column to see when an object (such as a keyword) was created in DS. To access this column, along with the individual changes columns, click the Columns button above the performance summary graph. Under Available columns, navigate to Change history > Change stats.
We also added quarterly and yearly options for date range. When selecting a date range in the DS UI, there are new options for This quarter, Last quarter, This year, and Last year.
Read the Help Center release notes for more information on these features, and on issues fixed in this release.
Posted by the DoubleClick Search team
No comments:
Post a Comment