What's new in DoubleClick for Publishers

We’re always adding new features to DoubleClick for Publishers (DFP). The list below contains some highlights. For a complete list, please visit the DFP or DFP Small Business Help Centers.

Available in DFP and DFP Small Business:

Line Item Bulk Edit:  We’re constantly working on improving the trafficking process to enable you to create and change your campaigns more easily and effectively. You can now change the start and end date, the quantity, and the rate of several line items at once by using the bulk edit feature on the order overview page.

New AdMob SDK: The new Google AdMob SDK v6.1.0 for Android and v6.1.4 and v6.1.5 (non-UDID and UDID, respectively) for iOS are available for download. The new versions include the ability to specify multiple ad sizes in an AdView, introduce an app event listener for custom creatives that fire custom app events, and fix bugs reported from previous versions of the SDK.

Available in DFP:

Copy Creative Templates: If there is a creative template that you often use, you can now copy the template if you would like to re-use it for new creatives.

Available in DFP Mobile:

Allow non-matching images in aspect ratio creatives: Offers the ability to upload an image asset which doesn't match the aspect ratio you have selected in the line item.

Suggested ad units: You can now create mobile ad units by approving suggestions generated from actual traffic. When a not-yet existing ad unit generates impressions we will show it after some impressions as a suggested ad unit in the inventory screen of the network where users can approve them to become actual ad units. This saves you time by automatically creating ad units in advance, while still maintaining control over your overall inventory structure.

Multiple sizes for ad units in applications: You can now create ad units with multiple sizes in applications, allowing you to sell high-value custom sizes without compromising your ability to deliver standard banners or use ad networks.

Available in DFP Video:

Pausing / Archiving for Content & Sources: Content and Source will have new status: Archiving. Archiving a content source marks all of its content as archived. You can also mark video content as archived and this will persist until the user sets it back to the "video source setting"

DFP API Hangouts:
On September 18th at 11am PT join the DFP API Team and Ad-Juster in a hangout focused on how Ad-Juster integrates with the DFP API to make Publisher's lives easier. Ad-Juster, a company that helps ad operations teams automate the pulling of countless reports from multiple sources, will present a demonstration of their tool and also discuss how they integrate with the API.  Add questions before and during the live hangout and don't forget to add this event to your calendar. To ensure your computer is ready please follow the instructions prior to the event. Thanks, and see you there!

Posted by Alex Strittmatter, DFP Product Specialist

Hangouts can be even more interactive

We think that there are few things in life more awesome than being able to turn yourself into a unicorn and catch falling donuts on your horn. That’s one of the reasons we love Donut Horns, a game that B-REEL created using the Google+ Hangouts API.



Through the API, anyone can customize the intimacy and collaborative spontaneity of Hangouts: Custom hats, name tags, or glasses for your brand. Trivia challenges. Sing-alongs. You name it. Users can control aspects of an app with their bodies, sport custom media effects, play group games, and collaborate in real time. And you can make this easy: The Google+ Hangout button is easy to install on your site, and can launch a Hangout with your app pre-loaded.







Over 200 apps have been created so far -- from the useful ones, like Lower Third (which gives Hangout participants newscaster-like nameplates) to the fun ones, like the reality show trivia game that BRAVO made for Watch What Happens Live. (Some G+ fans have created a great directory for them.) Apps make Hangouts even more engaging -- one in three Hangouts now use apps, and the average duration of a Hangout increases 2.5 times when an app is used.



Sound interesting? Here’s a one-sheeter that we’ve made about Hangout Apps so that you have a quick guide for your colleagues and clients. But if you’re even more curious, we regularly host Google Developer Office Hours via Hangout to offer answers to questions and 1:1 advice. Check out our schedule and see what’s coming up.



And if you want to see some Hangout App action, here’s a video from our friends at The Webby Awards from the backstage Hangout at their annual awards show in May. Pirate hats and scuba masks sure make video conversations a little more interesting.







Posted by Caro McCarthy, PMM, Google+ for Business