Curb Your Blogging Frustration in 8 Steps

This guest post is by Marc Ensign of MarcEnsign.com and NotAnotherSEOBlog.com.

That last blog post was really good. It was supposed to be the one. The post that launched you into blogging stardom. Right into the spotlight. Making you an overnight success.

That post was supposed to change everything.

But it didn’t. Instead, it received the usual handful of tweets, smattering of likes and a gaggle of comments. Barely enough traffic needed for a respectable flash mob. And a majority of the traffic you did get either came from you or from people that share your bloodline.

It’s frustrating, isn’t it?

Frustrating enough to make you question what you are doing. Or if you are any good. Frustrating enough to make you wonder if blogging is even worth it. Or if anybody even cares about what you have to say.

Frustrating enough to make you want to give up. Stop writing. Quit.

Now, before you fold your arms and stomp off into the sunset never to blog again, there is something you should know. This is normal. Every blogger that has had an ounce of success has been here. At this very same fork in the road. Staring down the same choice of whether or not to give up. Lucky for us, they chose to keep going.

And you should too.

So, before you throw in the towel, let’s talk about how to curb some of that frustration a bit so you can get back to striving for blogging fame and fortune.

Step 1: Stop whining

You are not working in a coal mine. You are not living in a third world country. And you have not been sentenced to life in prison for a crime you did not commit. You are writing. Put it in perspective. Stop feeling sorry for yourself and making things out to be worse than they really are.

I get it. You have something to say. A message to share with the world. And nobody is listening. Or at least that’s how it feels sometimes. But whining about it is not going to make it any better. In fact, it’s only going to make it worse. Stop getting caught up in creating a meaning behind the numbers. Dig deep and rediscover the reason that you started your blog in the first place. Find your purpose.

Step 2: Find your purpose

There was a time early on when you woke up in a cold sweat. You had an idea. A way to help others. Sure, you thought you might also be able to make some money at it along the way, but it wasn’t originally about that. There was a greater purpose behind it. Something you were passionate about. Something so strong that you were willing to put the work in early on even though you didn’t have a single visitor or make a single penny.

And now it sounds like you have lost sight of it. Not on purpose. It just took a backseat as you started to value other stuff more like the number of visitors or how many people are sharing your posts. You need to rediscover your purpose. It’s easy to do. To start, just change your focus.

Step 3: Change your focus

If you are frustrated over your blog’s performance, take a look at where you are focusing your attention. Chances are that it is on the numbers—how many hits, Tweets, Likes and Pins. When you are too focused on the numbers you tend to make bad decisions. You begin to focus on what you can gain from the relationship versus what you can give. It affects the quality of your writing. It affects what you write about. It affects how often you write. It affects the tone you take in your writing. And your audience will notice.

If you have to focus on numbers, start focusing on different numbers. Numbers that you have more control over. How often you publish. How many words you are writing each day. How many other blogs you are reading and commenting on. It doesn’t mean you should turn a blind eye to the number of visitors you are getting, just stop checking your stats so often.

Step 4: Stop checking your stats so often

We’re all guilty of it. You publish a post, Tweet it, count to ten and then log into Google Analytics to see how many people have read it so far. Stop it. Seriously. You are going to drive yourself mad. Keeping the window open all of the time so you can hit refresh after every Tweet is going to get you more and more frustrated.

Try checking your stats only once a week. Maybe once at the end of each day if you are really neurotic about it. Staring at your stats ten times a day isn’t going to make it better. If your writing is good and your message is powerful, the visitors will come. You just need to have faith.

Step 5: Have faith

If you don’t believe that you have something of value to share. Something the world needs to hear. Than we as your readers aren’t going to either. It comes across in your writing and how you share your posts. Do you do enough or do you go above and beyond? Do you care about your subject matter or are you passionate about it?

You need to feel strongly about what you are doing and where you are going and have faith that you will get there. Having faith will help you get through the times when no one is reading. When you are up at 2am working on a new post. When you know it can be better. With a little bit of faith, you can accomplish just about anything. As long as you set realistic goals.

Step 6: Set realistic goals

Frustration often comes from having unrealistic goals. Goals that are too far out of reach for you to get excited about. Goals like having 100,000 subscribers by the end of your first month. Or making $1,000,000 in advertising without any traffic. Your goals need to be attainable. Just a hair out of reach. Enough to make you stretch but not too far that it seems unreasonable to keep going when it gets tough.

Don’t get me wrong. I am not trying to squash your dreams. I am just suggesting that you not set yourself up for failure. I once met a guy who whose goal was to be the first trillionaire in the world. He’s going to fail. It’s too far out of reach. He is not going to surpass the valuation of Apple from his Moms basement with no ideas and no prospects. Set goals that are reasonable. Win a few along the way. Get excited about them. And stay committed.

Step 7: Stay committed

You have come this far. You have developed a blog. You have been posting regularly. You have a bunch of readers. You have a purpose and reasonable goals. See it through. Stay committed to it. Don’t lose sight of your dream. Make sure that you write your absolute best stuff every time. Post consistently on the same day(s) every week. Wake up every morning at the same time and write for an hour or two. Create a religion out of it.

If you are asking your readers to commit to you by reading your blog each day than you need to commit to them and yourself. Being committed means giving your best. Not missing a post. Even when you don’t know what to say. Even when it gets tough. And when it does get tough (which it will), look to others for inspiration.

Step 8: Look to others for inspiration

You aren’t the only one that has been here. Struggling to find an audience. Wishing a post would catch on. Disappointed by the numbers. Every blogger goes through this and the best ones are the ones that make it out alive. Stronger than how they went in. Read their stories. Find solace in their struggles. You are not alone.

Chris Brogan wrote a post not too long ago about how it took him eight years to get his first 100 subscribers. If you were to ask him, I’m sure he felt like giving up a bunch of times throughout those years, but he didn’t. And that seemed to have worked out pretty good for him. It’s inspiring. And there are plenty of stories out there just like his. Make sure that yours is one of them some day.

Still frustrated?

After all that, if you are still frustrated, there is only one thing left to do about it. No, not quit. Write. Write about how frustrated you are. Maybe it’s a post. Maybe a private journal entry. Maybe a comment below on this post. Whatever it is. Leverage your ability to write about it. Get it out of your system. You will feel better and then you can get back to doing what you do best.

Marc Ensign is not a Guru, Jedi, Rock Star or a Ninja. He’s just a guy that knows an awful lot about a bunch of stuff and likes to write about it on his blogs MarcEnsign.com and NotAnotherSEOBlog.com. His stuff is good. It’s different. It’ll make you think (in a good way). You should check it out. You never know, you might learn something. If not, it’s a great way to kill a couple of minutes.

Originally at: Blog Tips at ProBlogger

Curb Your Blogging Frustration in 8 Steps

How Playboy Can Help Your Blog

This guest post is by Greg Narayan of http://www.dearblogger.org/.

My roommate always gets Playboy. He puts the new mag right by the silverware drawer in the kitchen, and it usually sits there wide open. We share a relatively small apartment in Manhattan’s financial district. I see the darn thing every day when I walk in the front door.

Yesterday, I decided to open it up. I mean, as I said, it’s usually open, and open to some ridiculous page. Slightly enticing. I don’t think I need to explain myself too much here, or make excuses for my decision to open the mag. I’m a guy after all. Sidenote: I don’t support Playboy or think it is a useful or productive way of spending time.

What I saw as I flipped through back to front (bad habit) was not what I had expected. The mag was filled with a series of articles that basically sold the lifestyle of an ambitious, successful man. A man who had wealth, style, worldly tastes, and yes, women on his arms. This man wasn’t one person. As my fingers flipped through the glossy pages I saw Justin Timberlake, Ray Liotta, Ryan Gosling, and Joseph Gordon-Levitt. Guys I envy.

Now, I’ve been researching blog marketing a lot lately, and trying to relate my content directly to my specific audience. It’s worthwhile research—you can write the best article ever on ache treatment but if your reader doesn’t suffer from ache then it’s all for naught. Marketing: basic stuff I had messed up in my first two years of blogging. But this magazine was telling me something.

When I read content, I sort of focus more on how the writer is doing things, what their mindset is, than on the actual content. Here’s what I learned in my 15 minutes with Playboy.

Give em’ what they want

You’ve definitely read posts on selling to your readers, posts on getting your readers to do things, and countless others on blog marketing. You’re reading ProBlogger after all, so you’re clearly ambitious and looking to improve your blog. But I don’t think you’re totally using what you learn. Not yet, at least.

My roommate’s mag contained the following things (aside from naked pictures): delicious food pics, 4th of July party pics, stories of Brazilian models, stories of English models, naughty comic strips, and ads on the following things: watches, red wine, vodka, sports cars, sex enhancing drugs, and beer.

What a goldmine of male-enticing junk.

I had always thought of Playboy as a joker’s mag, something put together in a sleazy way to appeal to people I viewed as mainly lazy and ugly. But this magazine was crafted by geniuses, who knew me and at least part of the subset of things I find interesting. Sorry if this is a “duh” for you—it wasn’t for me.

How this can help your blog

Can you see where I’m going? Okay good. Open up your blog, or click on one of the 12 tabs it’s already open on. I want you to be brutal and judgemental.

What features on your blog do you readers really want? Want is it that keeps them coming back? Maybe it’s your posts (should be) or a cool picture series, or videos. Whatever it is, double it. Find a way to make it twice as prominent.

Ways to blow up content:

• Mention it a few times in other posts.


• Reference it in your sidebar.


• Talk about the actual action of you making that content. This builds up your authority on the topic.

Now strip down the nonsense on your blog. A pretty Facebook and Twitter section you think looks just peachy? Get that out of here! It’s not what people want. How about that ad section in your header? Do your users like looking at that? Get rid of it! Maybe a search bar you spent hours coding into your header? If it’s not helping your readers or actively keeping them coming back, toss it, bud.

This is a routine I go through once a month, and I’m amazed at how much stuff I can delete to make my good content, and my best features, more prominent. Sure, you have to delete. Pressing that Delete button is satisfying, though.

The images make a big difference

Playboy show images, and collages, that just work. They depict things you thought you knew about in new ways. You know when you open up a Playboy that you’re going to see some stunning images, that’s a given. And you do. It’s simple enough, really, but that’s easy reinforcement. Can you imagine how many subscribers Playboy would lose if it just cut images by say 50%?

They understand their users’ expectations and meet them. Then they take it the next step, by intriguing you. By showing you what lies out there and what you could be. How do they do this? Through bios of people like Brad Pitt. Through photos of Hugh Heffner when he was younger making lavish quotes and ridiculous money. They are selling a lifestyle, and you want it.

Seriously, the longer the Playboy mag stays open, the more sucked in you become. You start believing you could have that lifestyle, and thinking about parts of your life, maybe your fitness for example, that you need to improve on. When I finally closed the mag, I had to rip it away from myself as if there was magnetism at work.

How this can help you blog

I do not mean start posting pictures of girls in your blog posts. Brosome, BroBible, and all those other obnoxious sites that once had cool content already sold out and did this. They’ll get some quick traffic but never really go as far as they could have.

What I do mean is you have to start selecting blog post images that intrigue your readers. Use Photodropper and pick out beautiful pics to illustrate your point. You’d be amazing how much stunning images help retain your readers and slash bounce rates. People are lazy and like looking at pictures (you already know this).

Then, use some easy reinforcement techniques. Think up three things your readers probably want before they find your blog, and present those three things in interesting, but easy-to-find ways. You want a user to read through your blog and nod their head, mouthing “yes” and “come on!” Not “wtf?”

Compound previous success

Playboy constantly talks about itself and brags. “Check out the pics from our 4th of July bash.” “See the coolest features from the past 50 years of Playboy.” “Get a chance to ride the Playboy limousine when you subscribe.” It’s ridiculously self-indulgent and I wouldn’t expect a blog to do that.

Or would I?

After seeing just a couple pictures showing how awesome Playboy‘s 4th of July party was, just a little part of me wants to be Playboy. I want to attend that thing too, and I deserve it. This is that topic of lifestyle selling again. Playboy is dangling things in front of readers’ faces—things that they likely will never, ever touch. But the service Playboy is offering is to make those things seem tangible—making that limousine seem within reach.

That’s why you shell out $6.99 for an individual mag and even risk some dirty looks in the checkout line.

How this can help your blog

You’ve definitely had successes as a blogger and you’ve definitely had failures. But, are you talking about your success? Are you writing about it, or at least mentioning it so that your readers know about it? You should start doing so if you’re not.

A hidden aspect of blogging you’ll realize after doing it for a while is that it’s equally important to write about your prowess as it is to provide quality information. If you don’t write about yourself, how are readers supposed to know you’re a reliable source of info?

I don’t mean brag openly, people will smell that a mile away and you can really only pull that off if you’re someone like Tucker Max. I do mean highlight your acheivements. Do it like Glen Allsop does on his About me page.

If you don’t exactly know how to write about yourself in a way that readers will enjoy, here are a few tips:

• Do it at the start of your post.


• Be funny with it, and a bit self-deprecating.


• Admit a mistake, then follow it up with a success story.

You need to write about yourself more. Don’t expect readers, or fans, or even the people you actually see on a daily basis, to understand or know about your blogging successes. They don’t. Tell them.

It’s okay to be naughty

Playboy does things we know aren’t allowed. That’s obviously what gets people. But the way they do it is so darn bold. There’s such a sense of entitlement around Hugh Heffner and Playboy, as if they’re enjoying freedoms that belong to them and are being taken away from us.

Whatever naughty and ridiculous things Playboy does, they do it like a boss. It’s like when my roommate steals my cheddar cheese then leaves the bag wide open, dead center of the fridge. He’s getting his filling and showing me too.

Now, Playboy is an example of excessiveness. That lifestyle can’t exactly be replicated. We simply don’t have the resources. We also have jobs we have to go to, and normal responsibilities. Life isn’t one huge party.

But again, we can imagine.

How this can help your blog

Think of ten things you would not think of doing on your blog. Write them down. Good. Now eliminate the five most dangerous things on there. I want you to think about doing the five things left on your list.

Here’s what my list contains:

• Posting an inflated subscriber count to entice subscribers.


• Writing a quote someone famous said about my blog to look more popular.


• Exaggerating my blog’s income in a post.


• Telling readers they’ll get a life-changing ebook for subscribing.


• Saying I have post coming up on ProBlogger!

These things won’t kill readers, will they? I’m not going to do them, because they’re naughty. Or am I? You’d be amazed how many far, far along bloggers have done these things in efforts to get more subscribers. And they’ve done them successfully. It’s sorta like dressing for the job you want, not the job you have. You’re just taking any edge you can because you want to succeed.

There is nothing wrong with craving success. Do you think the first nude pictures Playboy posted were A-okay with everyone? Absolutely not: they got more criticism than George Bush. But doing things in a slightly more bossy, authoritative way, and claiming whats yours, are a few ways to replicate a bit of Playboy‘s success.

That’s all, mates and, err, females mates. I hope I’ve inspired you, and have sucked some positivity out of what really is a crummy magazine. Sorry, Playboy.

Greg Narayan is the founder of DearBlogger.org . He just finished an eBook on the importance of reducing Bounce Rate which you can check out. He resides in Manhattan’s Financial District.

Originally at: Blog Tips at ProBlogger

How Playboy Can Help Your Blog