Introducing DFA Basics for Traffickers Online training

At DoubleClick, we are always looking for new ways to help our clients gain expertise in using our products. So, we are pleased to announce the DFA Basics for Traffickers online training course for new DFA users looking to learn the fundamentals of third-party ad serving and how to use DFA to manage online display advertising campaigns. While we have a robust offering of classroom training opportunities, we realize that schedules may not always permit you to attend in person.

This interactive course puts you in the role of a new hire at an ad agency. Under the guidance of a fictitious ad executive, you’ll navigate modules at your own pace to learn how to manage online ad campaigns for a “big account.”

Modules cover trafficking, including managing ads, placements, and creatives; creating Floodlight tags for conversion tracking; and reporting, with a focus on DFA Reporting. Complex concepts, such as 1x1 and click tracker tags, are presented lightheartedly in animated videos, and how-to demonstrations are sprinkled throughout the course.

DFA Basics for Traffickers online training is offered in English and will be available in multiple languages soon. You can register here (sign-on required; click the link, then locate “DFA Basics for Traffickers Online” course at the top of the Search Results).

Posted by Jessica Valerio McGovern, Product Training Specialist

Attend a DFA Training in August

Make DFA Training a must on your to-do list for the rest of the summer, and visit the DFA Help Center to register for any webinars as well as our classroom offerings.

Classroom Training

DFA Fundamentals: This full-day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving ads and pulling reports.

• Chicago - August 15
• Los Angeles - August 21
• San Francisco - August 23

DFA Trafficking Lab: Get more practice trafficking campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite: Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• Chicago - August 16
• Los Angeles - August 22
• San Francisco - August 24

MediaVisor Fundamentals: Learn more about planning and creating campaigns, advertisers, site placements and IOs as well as how to send RFPs.

• Los Angeles - August 22

Webinar Training

DFA for New Users - August 22
Learn the fundamentals of trafficking in DFA from creating an Advertiser through exporting Tags.

MediaVisor Fundamentals - August 21
This webinar covers the most common uses of MediaVisor including set-up, sending RFPs and IOs, and trafficking.

Be sure to check back with us on this blog for next month's training schedule. We look forward to seeing you in class.

Posted by Amanda Gangl, DFA Product Trainer

Attend a DFA Training in July

It’s a scorcher out there this summer, so come on inside and attend a DFA training. Visit the DFA Help Center to register for any webinars as well as our classroom offerings.

Classroom Training

DFA Fundamentals: This full-day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving ads and pulling reports.

• Chicago - July 18
• San Francisco - July 19
• Los Angeles - July 23
• Boulder - July 26

DFA Trafficking Lab: Get more practice trafficking campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite: Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• Chicago - July 19
• Los Angeles - July 24
• Boulder - July 27

Webinar Training

MediaVisor Fundamentals - July 24
This webinar covers the most common uses of MediaVisor including set-up, sending RFPs and IOs, and trafficking.

Be sure to check back with us on this blog for next month's training schedule. We look forward to seeing you in class.

Posted by Amanda Gangl, DFA Product Trainer

Attend a DFA Training in June

School is out for the kids but for us in online advertising, there is plenty of classroom time to be had this month for DFA users. Visit the DFA Help Center to register for any webinars as well as our classroom offerings.

Classroom Training

DFA Fundamentals: This full-day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving ads and pulling reports.

• Chicago - June 20
• San Francisco - June 21
• Los Angeles - June 25

DFA Trafficking Lab: Get more practice trafficking campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite: Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• Chicago - June 21
• San Francisco - June 22
• Los Angeles - June 26

Webinar Training

DFA for New Users - June 20
Learn the fundamentals of trafficking in DFA from creating an Advertiser through exporting Tags.

MediaVisor Fundamentals - June 19
This webinar covers the most common uses of MediaVisor including set-up, sending RFPs and IOs, and trafficking.

Be sure to check back with us on this blog for next month's training schedule. We look forward to seeing you in class.

Posted by Amanda Gangl, DFA Product Trainer

Attend a DFA Training in May

Update: Please note that we have added a MediaVisor classroom training in Los Angeles. See below for details.

There are several opportunities to learn more about DFA in the month of May. Visit the DFA Help Center to register for any webinars as well as our classroom offerings.

Classroom Training

DFA Fundamentals: This full-day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving ads and pulling reports.

• Chicago - May 16
• San Francisco - May 24

DFA Trafficking Lab: Get more practice trafficking campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite: Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• Chicago - May 17
• San Francisco - May 25

MediaVisor: Learn more about planning and creating campaigns, advertisers, site placements and IOs as well as how to send RFPs.

• New York - May 10
• Chicago - May 17
• Los Angeles - May 30

Webinar Training

DFA for New Users - May 23
An introduction to the fundamentals of DFA.

MediaVisor Fundamentals - May 15
Learn the basics of MediaVisor, including sending RFPs and creating IOs.

Be sure to check back with us on this blog for next month's training schedule. We look forward to seeing you in class.

Posted by Amanda Gangl, DFA Product Trainer