Tuesday, June 5, 2012
Monday, June 4, 2012
Chatting with Neal Mohan about DoubleClick Insights
On Tuesday, June 5th, at 9am - 1pm PST, we will be live streaming DoubleClick Insights -- a series of spirited, thought-provoking conversations about the future of digital marketing with leaders from top advertisers, agencies and publishers. We caught up with Neal Mohan, VP of Display Advertising, and the host of DoubleClick Insights to ask him about the event.
Q: Why did Google decide to host DoubleClick Insights this year?
A: Every year, DoubleClick hosts our Client Advisory Board event to talk to our advertising and publishing customers about our plans, and to learn how our solutions could better serve their businesses. Customers at the advisory board have asked that we share more of our perspective on the industry trends we’re seeing. To share these trends not only with our customers, but with the broader digital advertising community, we will be hosting the first DoubleClick Insights event, live streaming on YouTube.
Q: What will the discussions at DoubleClick Insights focus on?
A: We’ve invited executives from leading agencies, advertisers and publishers to help us lead conversations around three important themes:
- How do we better adapt to the empowered consumer? In a world where consumers are increasingly in control, what do advertisers and publishers need to do to better engage and increasingly fickle consumer.
- Where does the ad technology ecosystem go next? We’ve seen explosive growth in ad tech over the last 20 years, but there’s still a lot that could be done to unlock all of the potential value for publishers, marketers – and ultimately consumers.
- Finally, we want to take a look at how all of this technology is being used and ask ourselves if all this technology is leading to better ad creative, or is it just creating complexity that is holding us back.
You can view the full DoubleClick Insights agenda here.
Q: You mentioned other executives helping lead the conversation. Who is speaking at DoubleClick Insights?
A: We've invited an array of the most influential speakers from every facet of advertising and media to join us for DoubleClick Insights. To call out a few of our speakers: Terry Kawaja, Founder and CEO, LUMA Partners; David Kenny, Chairman & CEO, The Weather Channel Companies ; Jimmy Pitaro, Co-President, Disney Interactive Media Group; Omar Tawokol, Chief Executive Officer, BlueKai, Kurt Unkel - President, Vivaki; and many more. You can view the full speakers list here.
Q: You’ve said before that digital advertising will become a $200 billion dollar industry. Will DoubleClick Insights answer what the next growth phase looks like for digital marketing?
A: I believe that the only way to create real value for all of us is by working better together because we are on the same journey -- whether that’s ad tech working better together, or advertisers and publishers working better together. There is no single, magic solution for solving all of our challenges, so we need to work across the ecosystem to deliver on the full potential for digital marketing.
Q: Where can I find more information on DoubleClick Insights?
A: You can watch DoubleClick Insights on YouTube on June 5th, 2012 at 9:00am PST.
If you're following us on Google+ or Twitter (@DoubleClick and @DoubleClick_pub), use the #dclkinsights tag as you're watching the event to ask questions or share comments during the event.
Posted by Stephen Kliff and Scott Brown, DoubleClick Marketing
Chatting with Neal Mohan about DoubleClick Insights
On Tuesday, June 5th, at 9am - 1pm PST, we will be live streaming DoubleClick Insights -- a series of spirited, thought-provoking conversations about the future of digital marketing with leaders from top advertisers, agencies and publishers. We caught up with Neal Mohan, VP of Display Advertising, and the host of DoubleClick Insights to ask him about the event.
Q: Why did Google decide to host DoubleClick Insights this year?
A: Every year, DoubleClick hosts our Client Advisory Board event to talk to our advertising and publishing customers about our plans, and to learn how our solutions could better serve their businesses. Customers at the advisory board have asked that we share more of our perspective on the industry trends we’re seeing. To share these trends not only with our customers, but with the broader digital advertising community, we will be hosting the first DoubleClick Insights event, live streaming on YouTube.
Q: What will the discussions at DoubleClick Insights focus on?
A: We’ve invited executives from leading agencies, advertisers and publishers to help us lead conversations around three important themes:
- How do we better adapt to the empowered consumer? In a world where consumers are increasingly in control, what do advertisers and publishers need to do to better engage and increasingly fickle consumer.
- Where does the ad technology ecosystem go next? We’ve seen explosive growth in ad tech over the last 20 years, but there’s still a lot that could be done to unlock all of the potential value for publishers, marketers – and ultimately consumers.
- Finally, we want to take a look at how all of this technology is being used and ask ourselves if all this technology is leading to better ad creative, or is it just creating complexity that is holding us back.
You can view the full DoubleClick Insights agenda here.
Q: You mentioned other executives helping lead the conversation. Who is speaking at DoubleClick Insights?
A: We've invited an array of the most influential speakers from every facet of advertising and media to join us for DoubleClick Insights. To call out a few of our speakers: Terry Kawaja, Founder and CEO, LUMA Partners; David Kenny, Chairman & CEO, The Weather Channel Companies ; Jimmy Pitaro, Co-President, Disney Interactive Media Group; Omar Tawokol, Chief Executive Officer, BlueKai, Kurt Unkel - President, Vivaki; and many more. You can view the full speakers list here.
Q: You’ve said before that digital advertising will become a $200 billion dollar industry. Will DoubleClick Insights answer what the next growth phase looks like for digital marketing?
A: I believe that the only way to create real value for all of us is by working better together because we are on the same journey -- whether that’s ad tech working better together, or advertisers and publishers working better together. There is no single, magic solution for solving all of our challenges, so we need to work across the ecosystem to deliver on the full potential for digital marketing.
Q: Where can I find more information on DoubleClick Insights?
A: You can watch DoubleClick Insights on YouTube on June 5th, 2012 at 9:00am PST.
If you're following us on Google+ or Twitter (@DoubleClick and @DoubleClick_pub), use the #dclkinsights tag as you're watching the event to ask questions or share comments during the event.
Posted by Stephen Kliff and Scott Brown, DoubleClick Marketing
May 31 release: Full launch of Search Query reports
On May 31, DoubleClick Search released Search Query reporting to all customers. This powerful new feature provides you with insight into the search queries, or terms, that are driving visits for your ads and the revenue you derive from these queries. Due to search engine broad and phrase matching, your ads are often triggered for more search queries than the exact keywords that you’re bidding on. While this is desirable, often you’ll want to view the exact queries that are triggering your ads and the cost and revenue impact of those queries. Read this blog post to learn more about Search Query reporting.
Read the Help Center release notes for more information about this release, including the issues that were fixed.
Posted by the DoubleClick Search team
Friday, June 1, 2012
What's new in DoubleClick for Publishers
We’re always adding new features to DoubleClick for Publishers (DFP). The list below contains some highlights. For a complete list, please visit the DFP or DFP Small Business Help Centers.
Available in DFP and DFP Small Business:
Inline Editing for Line Items and Creatives: We’re constantly innovating to bring simplicity and time saving processes to DFP. To help speed up the editing process of line items and creatives, you can now update several parameters of your line items and creatives from the Order Overview page rather than clicking into, and editing each item separately.
Standalone Creative Library: To get your work done more efficiently, we’ve designed the new link “Creatives” on the Orders-Tab. This location gives you access to all creatives uploaded to your network where you can review them by name, advertiser, type and size. When clicking into a creative, you have access to the complete creative object and its assignments, which allows you to make changes without first having to open a respective campaign. We think you’ll notice that this is one more way we’re helping to speed up workflow.
Available in DFP Mobile:
Tagging Upgrade: Many of you have asked for this and now mobile Google Publisher Tags (GPT) have been upgraded to support additional features you’re familiar with from desktop tags such as asynchronous rendering.
Available in DFP Video:
Merge/Removal of Duplicate Videos: To further help with efficiency, DFP now has the functionality to merge or remove duplicate videos. This is particularly useful when using more than one CMS to upload videos into DFP, which often leads to duplicates showing up.
Content Filtering: To help with the organization of your uploaded videos, you can now view them by using the following filters in the Content-Tab: name, source, source name or content ID. This feature also lets you narrow down your results by allowing you to combine filter criteria as well.
UI Enhancement for Displaying Video Content: To provide you with even more controls and insights on your video content, additional information has been added to the Video Content Overview page such as video preview capability, import date and targeting criteria.
Available in DFP and DFP Small Business:
Inline Editing for Line Items and Creatives: We’re constantly innovating to bring simplicity and time saving processes to DFP. To help speed up the editing process of line items and creatives, you can now update several parameters of your line items and creatives from the Order Overview page rather than clicking into, and editing each item separately.
Standalone Creative Library: To get your work done more efficiently, we’ve designed the new link “Creatives” on the Orders-Tab. This location gives you access to all creatives uploaded to your network where you can review them by name, advertiser, type and size. When clicking into a creative, you have access to the complete creative object and its assignments, which allows you to make changes without first having to open a respective campaign. We think you’ll notice that this is one more way we’re helping to speed up workflow.
Available in DFP Mobile:
Tagging Upgrade: Many of you have asked for this and now mobile Google Publisher Tags (GPT) have been upgraded to support additional features you’re familiar with from desktop tags such as asynchronous rendering.
Available in DFP Video:
Merge/Removal of Duplicate Videos: To further help with efficiency, DFP now has the functionality to merge or remove duplicate videos. This is particularly useful when using more than one CMS to upload videos into DFP, which often leads to duplicates showing up.
Content Filtering: To help with the organization of your uploaded videos, you can now view them by using the following filters in the Content-Tab: name, source, source name or content ID. This feature also lets you narrow down your results by allowing you to combine filter criteria as well.
UI Enhancement for Displaying Video Content: To provide you with even more controls and insights on your video content, additional information has been added to the Video Content Overview page such as video preview capability, import date and targeting criteria.
Future of Advertising Event - DoubleClick Insights
There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an advertiser, publisher or a technology provider -- we can all still see unprecedented opportunities as the digital world continues to grow and diversify.
We believe that as an industry, we’re on a common digital journey and that the next wave of innovation in ad tech will come from us all working better together.
However, like all great opportunities, there are challenges and questions, such as:
- How do we unlock the next $50 billion of opportunity for digital advertising?
- How do we deliver those immersive, interactive experiences to today’s empowered consumer demands?
- What do we, as part of the ad tech ecosystem, need to build to create even more value for our clients and consumers?
On June 5th we’re hosting DoubleClick Insights to start exploring some answers to these questions. Senior leaders from top agencies, advertisers and publishers will help lead the conversation -- and you’re invited to join via the live stream! Register here.
The agenda will include topics such as:
Adapting to the Empowered Consumer:
Neal Mohan, Vice President, Display Advertising at Google will be joined by David Kenny, Chairman & CEO, The Weather Channel Companies, and James Pitaro, Co-President, Disney Interactive Media Group, to discuss how technology is being used to deliver new content and advertising experiences to consumers.
If We Build It, Will They (Consumers) Come?
Terry Kawaja, CEO and Co-Founder, Luma Partners (and creator of the now legendary LUMAscape chart) will lead a conversation about the ad tech ecosystem, and what it needs to do next to add value for agencies, publishers, marketers – and ultimately consumers. Terry will be joined onstage by:
- Omar Tawokol, Chief Executive Officer, BlueKai
- Greg Stuart, Global CEO of Mobile Marketing Association
- Kurt Unkel, President, VivaKi
- Shishir Mehrota, Vice President of Product Management, YouTube
Outside the Box: Technology = Creative Friend or Foe?
Technology is supposed to make the life of a marketer easier. For our final conversation, we’re going to focus on the question of: Is this technology exploring resulting in better marketing? Or, is it just resulting in mediocre creative and complexity for both consumers and marketers? Karim Temsamani, Vice President - New Products and Solutions, Google moderates the conversation with leaders from creative agencies, iconic brands and publishers including:
- Brad Ruffkess, Global Connection, Coca-Cola
- Mike Lowenstern, Managing Director of Digital Advertising, R/GA
- Peter Minnium, Head of Digital Brand Initiatives, IAB
- John Caldwell, Chief Digital Officer, National Geographic
The live stream will start on June 5, 2012, at 9:00 am PDT, and you’ll
be able to watch from your computer, tablet, or mobile device. To learn
more about our highlighted speakers go to the Speakers page on our site.
Please register for this virtual event by visiting the DoubleClick Insights Live Stream page.
DoubleClick Insights
Tuesday, June 5th 2012
9:00am - 1:00pm PST
Set event reminder today
Following us on Google+ or Twitter (@DoubleClick and @DoubleClick_pub)? Use the #dclkinsights tag as you're watching the event to ask questions or share comments during the event?
Posted by Stephen Kliff and Scott Brown, DoubleClick Marketing
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