Scheduled uploads: Do you have a campaign for a promotion scheduled to start on New Year’s Day? Or a campaign that needs to be paused after working hours on a Friday evening? The latest update to DS now means that you don’t have to stay late or wake up early to do those kinds of operations.
With scheduled uploads, simply upload your bulksheet as you always do and set the schedule for when it will be processed. DS will first do an initial validation to give you a chance to make corrections before the scheduled upload time.
Then, at the scheduled time, DS will wake up when you’re asleep, run through your changes and send those changes to the Google AdWords, Microsoft adCenter, or Yahoo! Search Marketing engines and let you know when all is done.
Scheduled interface edits: If you prefer to use the user interface to make changes to your campaigns, you’ll soon be able to use the scheduled editing functionality for:
- Temporarily lowering the bids on keywords during weekends or during the nighttime hours, when search traffic for their products is lower.
- Scheduling one-off events, such as enabling a new campaign at midnight to coincide with the launch of a promotion.
In addition to scheduling one-off edit operations to occur later, you can also schedule daily or weekly operations. For example, you can use Scheduled interface edits to raise the bids on keywords every day at 9:00 AM and then revert those changes at 5:00 PM, so you can reach key customers at the best possible cost per click.
These features add to one of DS’s key strengths - providing a powerful, flexible workflow that lightens the management load on your team, allowing them to concentrate on higher-level tasks.
The Scheduled interface edits feature is expected to roll out to all accounts over the next few weeks. To learn more about Scheduled uploads and the other updates in the current DS release, please read the release notes in the Help Center.
Posted by the DoubleClick Search team
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