So You Weren't An Early Adopter: How to Kick Start Social with Google+

Join social media power influencer +Lynette Young for a look at ways your business can kick start its presence on Google+ in a Learn with Google Hangout on August 23rd at 1pm EDT/10am PDT.

Companies big and small are using social media to interact with customers and build digital brands. Even if your business wasn’t an early adopter of social, Lynette will guide you through ways to kick start this channel with Google+. In this hangout, she’ll talk through examples of businesses using hangouts, pages and unique content to grow their audience. As a Learn with Google program, you’ll also hear lots of tips and strategies you can use to build a community from scratch on Google+.



Lynette Young is a digital media specialist helping entrepreneurs and businesses put social ideas into action. She is the founder of Women of Google+ and CEO of Purple Stripe Productions. Kari Clark of the Google+ Marketing team will moderate the conversation with Lynette and other social media specialists including:

• +Esteban Contreras from +Samsung 


• +Kip Wetzel from +Comcast 


• +Ricky Cadden from +RadioShack

We hope you can join us to begin using Google+ for your business. Sign up for the Hangout on Air on the Learn with Google webinar page. If you have a question for the panel, leave your questions as a comment on our Google+ event page. 



To get yourself geared up for the hangout, check out the two newest Google+ business case studies. Toyota Global has been engaging its Google+ community with content of the latest car models and a hangout with a Toyota engineer. By incorporating Google+ badges on its website and YouTube channel, the car manufacturer has grown to over one million followers. In the education space, ES Corporation is teaching English lessons in hangouts. Using social extensions, the business also saw a 46% increase in click-through rate on search ads.



Posted by Lindsay Rumer, Google+ for Business

New Learn with Google Webinars Help Make the Web Work for You

It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 12 webinars will teach you tips and how-to’s to help make the web work for your business.

Check out the full schedule below:

• Aug 23 at 10am PDT How to Kick Start Social with Google+ (Hangout on Air)


• Aug 28 at 10am PDT Optimizing your Video Ad Campaigns


• Aug 29 at 10am PDT Google+: Enhancing Marketing and Making Social Accountable


• Sept 5 at 10am PDT Go Bigger, Faster with AdWords Editor


• Sept 6 at 10am PDT Making the Most of Recent AdWords Updates


• Sept 12 at 10am PDT Driving Cost-Effective App Downloads with AdWords


• Sept 13 at 10am PDT Go Bigger, Faster with AdWords Scripts


• Sept 18 at 10am PDT Better Together: Combining Targeting Strategies in Display


• Sept 19 at 10am PDT The Importance of Search Advertising


• Sept 20 at 10am PDT Measuring the Impact of Online Advertising on Offline Sales


• Sept 26 at 10am PDT GoMo: Mobilize your Site and Maximize your Advertising


• Sept 27 at 10am PDT Optimizing Display Campaigns: Tips, Tricks, & Tools

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you in class at an upcoming Learn with Google webinar!



Posted by Erin Green, Marketing Coordinator