Better bids, better ads, more downloads: New app promotion tools for advertisers

With more than one million apps currently in the Google Play and iTunes Stores, we know that those of you advertising apps are looking for ways to drive valuable installs at scale while helping your apps stand out from the crowd. We recently launched several app promotion features designed to help those of you who have created an app promotion campaign in AdWords, or are considering creating an app promotion campaign, maximize your return on investment.



CPA Bidding with Conversion Optimizer

You are constantly looking for ways to easily optimize your campaigns and attract the right customers at the right cost. Google’s Conversion Optimizer helps increase conversions across our search and display networks while decreasing cost per acquisition. Conversion Optimizer analyzes historical conversion data and adjusts bids on an ongoing basis to help you maximize your ROI. We're now extending the power of this automated bidding feature to app advertisers to help you drive efficient app installs at scale.

With Conversion Optimizer, instead of a traditional CPC bid, you can set a target cost per acquisition (CPA), based on your average cost per download. Conversion Optimizer will use historical conversion data and other signals to place CPC bids automatically, in order to hit the target CPA with as much volume as possible. While results vary per campaign, strong early results from our beta campaigns show a 20%+ decrease in cost per install with the addition of Conversion Optimizer. It’s important to note that Target CPA bidding does not guarantee a particular cost per install. The tool is now available to all advertisers that have created app promotion campaigns, and we’re excited to help you move beyond manual bid management to free, automated optimization.



Ad Formats

For advertisers looking to promote your apps to app users, capturing the attention of potential users and driving them to download your app is key. Many advertisers use our text ads to drive people to an Android or iOS app, and we've now optimized text ads for Android or iOS apps to include more information about what users are getting, what they have to pay for it, and how others feel about the app.

The ad rotates to display all the information when a user clicks on the ad.
The user has to click on Download to go to the app download page.

With AdWords, app advertisements are automatically updated with the latest information like reviews and ratings. You simply create a text ad that points to your app download page, and AdWords supplies the graphics and formatting. We’ve found that when app advertisers provide users with this kind of important information about their apps, many have seen their cost per conversion decrease by about 25%.



If you’d like to learn more about Google’s app promotion features and see a live demonstration of how to implement and optimize these tools in your AdWords account, tune into our webinar on September 12th at 10am PST. Register today by visiting this link: http://goo.gl/B49ma.



Posted by Chrix Finne, Product Manager, Mobile Ads

Upcoming Learn With Google Webinar: Understanding Multi-Screen Consumer Behavior

90% of media consumption today is screen based, and the growing number of digital devices is rapidly changing the way people search, shop, and connect with people or businesses. To make the most of all of their devices consumers have developed common patterns of multi-screen behavior, and this multi-screening has quickly become the norm. In order to gain a deeper understanding of this changing consumer media behavior, we conducted some new research.



Join Google on Thursday, August 30th (10am PT/1pm ET) for a webinar about our recently released research, "The New Multi-screen World: Understanding Cross-Platform Consumer Behavior."







The webinar will share our research findings on how the growth of device ownership has changed the way that people consume media. We will also discuss specific strategies that businesses and advertisers can employ to take advantage of these multi-screen behaviors and more effectively connect with their target audience.



Sign up for our webinar today by registering here.



We look forward to seeing you on August 30th!



Posted by Samantha Podos Nowak, Product Marketing Manager, Google Mobile Ads

So You Weren't An Early Adopter: How to Kick Start Social with Google+

Join social media power influencer +Lynette Young for a look at ways your business can kick start its presence on Google+ in a Learn with Google Hangout on August 23rd at 1pm EDT/10am PDT.

Companies big and small are using social media to interact with customers and build digital brands. Even if your business wasn’t an early adopter of social, Lynette will guide you through ways to kick start this channel with Google+. In this hangout, she’ll talk through examples of businesses using hangouts, pages and unique content to grow their audience. As a Learn with Google program, you’ll also hear lots of tips and strategies you can use to build a community from scratch on Google+.



Lynette Young is a digital media specialist helping entrepreneurs and businesses put social ideas into action. She is the founder of Women of Google+ and CEO of Purple Stripe Productions. Kari Clark of the Google+ Marketing team will moderate the conversation with Lynette and other social media specialists including:

• +Esteban Contreras from +Samsung 


• +Kip Wetzel from +Comcast 


• +Ricky Cadden from +RadioShack

We hope you can join us to begin using Google+ for your business. Sign up for the Hangout on Air on the Learn with Google webinar page. If you have a question for the panel, leave your questions as a comment on our Google+ event page. 



To get yourself geared up for the hangout, check out the two newest Google+ business case studies. Toyota Global has been engaging its Google+ community with content of the latest car models and a hangout with a Toyota engineer. By incorporating Google+ badges on its website and YouTube channel, the car manufacturer has grown to over one million followers. In the education space, ES Corporation is teaching English lessons in hangouts. Using social extensions, the business also saw a 46% increase in click-through rate on search ads.



Posted by Lindsay Rumer, Google+ for Business

New Learn with Google Webinars Help Make the Web Work for You

It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 12 webinars will teach you tips and how-to’s to help make the web work for your business.

Check out the full schedule below:

• Aug 23 at 10am PDT How to Kick Start Social with Google+ (Hangout on Air)


• Aug 28 at 10am PDT Optimizing your Video Ad Campaigns


• Aug 29 at 10am PDT Google+: Enhancing Marketing and Making Social Accountable


• Sept 5 at 10am PDT Go Bigger, Faster with AdWords Editor


• Sept 6 at 10am PDT Making the Most of Recent AdWords Updates


• Sept 12 at 10am PDT Driving Cost-Effective App Downloads with AdWords


• Sept 13 at 10am PDT Go Bigger, Faster with AdWords Scripts


• Sept 18 at 10am PDT Better Together: Combining Targeting Strategies in Display


• Sept 19 at 10am PDT The Importance of Search Advertising


• Sept 20 at 10am PDT Measuring the Impact of Online Advertising on Offline Sales


• Sept 26 at 10am PDT GoMo: Mobilize your Site and Maximize your Advertising


• Sept 27 at 10am PDT Optimizing Display Campaigns: Tips, Tricks, & Tools

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you in class at an upcoming Learn with Google webinar!



Posted by Erin Green, Marketing Coordinator