A look back at a year of innovation in search management

About a year ago, we made a promise to make managing the world’s largest search campaigns more efficient and effective with the launch of DoubleClick Search V3 (DS3). Our goal was to give search marketers a simpler and faster way to manage campaigns, provide streamlined reporting and powerful campaign optimization tools - and do it through a completely rebuilt platform that runs on Google systems and infrastructure.

Today, we’d like to shine a light on how clients are using DoubleClick Search to run high-impact campaigns, and take a look at what’s yet to come. Looking back at the past year, a few things struck us:

• 6 of the 10 largest agencies now use DoubleClick Search.¹


• Agencies using DoubleClick Search see significant increases in efficiency, ranging from 25 to 60%.² That’s like suddenly finding another few hours in your workday.

We heard a lot from marketers and agencies about what they wanted most from their search management tools. This feedback has informed many of the key areas we’ve invested in over the last year:

Easy, intuitive campaign management
Managing large search campaigns can be complex. With DoubleClick Search, we wanted to give search teams a single point of access to their accounts across AdWords, adCenter, and Yahoo! Search Marketing. Gone are days of accessing multiple interfaces, and flipping to and from a variety of spreadsheets and one-off tools.

Better reporting, deeper insights
Today, you have access to more than 90 key metrics, which can be custom arranged and saved for a customized view of your campaigns. Reports that may have previously taken hours to run and consolidate now take minutes. Event-level reporting gives you granular data for every click and conversion your campaigns receives, such as keyword, query, time, and referral data, enabling you to better optimize your search campaigns.

Bid optimization, powered by Google
A search advertising campaign is only as good as the technology powering it. For example, a key driver of campaign performance is automating the keyword bidding process based on business goals. With the DoubleClick Search Performance Bidding Suite, this is an area where we’ve made significant and continuous investments. Whether you want to maximize clicks, conversions, return on ad spend, or a combination, you can achieve those goals at scale. Our Performance Bidding Suite is powered by algorithms with a unique ability to optimize based on same-day conversion data from Floodlight tags and are built to ensure that the clicks you pay for always maximize your campaign performance. In fact, after recent improvements to our system, 88% of DS3 clients saw a significant boost in campaign performance.³




2012 has more in store
The past year of work has set the foundation for exciting changes to come. Over the next few months, we’ll continue momentum by investing in:

• New search funnel tools to better understand a consumer’s path to conversion


• Allowing clients to integrate their own data sources to inform search decisions, and


• Tighter integration between DoubleClick Search and other ad properties for enhanced cross-channel optimization

We’re also further investing in improving our key areas of campaign management, reporting, and bidding efficiencies -- improvements we think will continue to drive great results for our partners in 2012 and beyond.

Stay tuned to the latest in DoubleClick Search by subscribing to our blog.

Posted by Ariel Bardin, Director of Product Management




1. Google internal data

2. Forrester Research, Inc.

3. Google internal data, March 2012

Answering to our users - delivering on commitments

Last year at IAB’s Innovation Days, I made a number of predictions, all focused on answering one central question: how can we put the user at the center of all that we do? One year later, I think it’s time for a progress report - to hold ourselves accountable and see how far we’ve come. I presented an update on some of my predictions earlier today at Digital Media Summit, hosted by Luma Partners:



Prediction: People will have a direct say in 25% of the ads they see:

Update: We’ve seen choice friendly formats take off across the industry. In our own network, engaged views of TrueView skippable ads grew 4x last year. Going beyond ads, we rolled out paywall alternative Google Consumer Surveys, which has already shown more than 300 million surveys, with an average publisher RPM of $12. Given all the innovation, I actually think we aimed too low and that consumers will have a say in well over half of the ads they see.



Prediction: Engagement rates across all display ads will increase 50%

Update: This increase in engagement will be driven by two factors: relevance and creativity. While technological innovations continue to improve relevance, we believe rich media will be the key to unlocking the creative potential of digital advertising. According to Nielsen AdRelevance, rich media impressions almost doubled in 2011. We’re committed to helping creative agencies scale and optimize rich media ads with templatized ad units in the latest version of DoubleClick Studio.



Prediction: 35% of campaigns will use metrics beyond clicks and conversions

Update: As we move to a model that seeks to drive engagement versus just clicks, we need new measures of success. We’re working with the industry-wide “Making Measurement Make Sense” (3MS) initiative to establish new standards for brand advertisers to measure reach and engagement. And just last month, we launched the Brand Activate Initiative with several pilots for new metrics — Active View, which shows brands whether their ad has been seen; and Active GRP, the digital counterpart to the gross rating point. We’ve already received interest from dozens of major brands.



As an industry, we’ve made plenty of progress over the last year. With all the innovations to do right by our user, I actually have two new predictions I’d like to add to the list.



New Prediction: 25% of brands will favor digital ads over all other media

This is a pretty bold prediction, considering today this number is probably close to none. So why are we so bullish? First, audiences continue to move online: in 2011, households with broadband internet but with no cable TV, increased 23% (Nielsen Cross-Platform Report Q3’11). Second, so is content: the newly launched YouTube Original Channels alone will introduce 25 new hours of original programming a day. Third, technology is offering new levels of control and measurement: technologies like real-time bidding will allow for improved targeting while initiatives like 3MS and Brand Activate will demonstrate effectiveness. With reach, control, quality content and measurement, I think the real question will become, why wouldn’t a brand name digital their favorite medium?



New Prediction: 100% of campaigns will be integrated everywhere

All signs indicate that campaigns that reach across screens - TV, desktops, smartphones and tablets -- are more effective. For example, in a study conducted by Google and Nielsen Multi-Media Labs in September 2011, users who saw a multi-screen Volvo campaign had a 24% higher brand recall than those that viewed their ads on TV alone. We’re increasingly seeing increased interest in buying across screens on our own platforms, like DoubleClick for Publishers Mobile, where we’ve seen the number of impressions delivered double every quarter.



The online advertising ecosystem is complex, and in order for digital advertising to be a medium that provides a great experience for consumers, marketers and publishers alike, we all need to work together. For our part, we’ve invested in hundreds of partnerships to better support publishers, and advertisers, ultimately serve our users. Happier consumers will drive better performing ads, more money for publishers and increased ad spend (including marketing budget) for agencies. I look forward to seeing the continued innovation that this “user revolution” inspires and working with all of you to move towards the bright future I hope we all envision for this industry.

Posted by Neal Mohan, Vice President of Display Advertising

Mark your calendars for DoubleClick Insights on June 5th

From our vantage point, we see unprecedented opportunity as the digital media world continues to grow and diversify. What does this mean for the future of buying and selling ads online?

Tune in and watch Google's Neal Mohan, VP of Display Advertising, sit down with industry leaders to explore the digital ecosystem's swift evolution, and how advertisers and publishers can work better together to chart a path to capitalize on every opportunity, while simultaneously addressing the challenges we face.

The live stream will start on June 5th, 2012, at 9:00am PST, and you’ll be able to watch from your computer, tablet, or mobile device.



Please register for this virtual event by visiting the DoubleClick Insights Live Stream page.



DoubleClick Insights

Tuesday, June 5th 2012

9:00am - 1:00pm PST

Set event reminder today



Following us on Twitter? Use the #dclkinsights as you're watching the event.



Posted by Stephen Kliff and Scott Brown, DoubleClick Marketing

Mark your calendars for DoubleClick Insights on June 5th

From our vantage point, we see unprecedented opportunity as the digital media world continues to grow and diversify. What does this mean for the future of buying and selling ads online?

Tune in and watch Google's Neal Mohan, VP of Display Advertising, sit down with industry leaders to explore the digital ecosystem's swift evolution, and how advertisers and publishers can work better together to chart a path to capitalize on every opportunity, while simultaneously addressing the challenges we face.

The live stream will start on June 5th, 2012, at 9:00am PST, and you’ll be able to watch from your computer, tablet, or mobile device.



Please register for this virtual event by visiting the DoubleClick Insights Live Stream page.



DoubleClick Insights

Tuesday, June 5th 2012

9:00am - 1:00pm PST

Set event reminder today



Following us on Twitter? Use the #dclkinsights as you're watching the event.



Posted by Stephen Kliff and Scott Brown, DoubleClick Marketing

Easier Floodlight Reporting in DoubleClick Search

DS now gives you the power to customize your Floodlight reporting, in an easy-to-read column format. Use the Floodlight section in the DS column selector to choose specific Floodlight activities or groups to appear as columns. This will allow you to compare engine performance statistics to conversion data from any floodlight activity, from a campaign to a keyword.

If you are tracking multiple activities on your site, you can easily pick and choose which activities to analyze. For example, if you sell software on your site, you may want to see which keywords lead to free downloads vs. paid downloads, to help adjust bids or optimize keyword landing pages. With our new floodlight column breakout, you’re able to add both activities side by side, as two columns, to easily compare statistics. If you are just interested in seeing the total number of downloads (paid and free), you can also create a separate column, call it downloads, and define it as the combined actions of both activities.

From the Customize columns section, you’re now able to:

• Create and name a column for each Floodlight activity you want to report on, allowing you to focus on and break out the activities most important to you.

• Create a column that rolls up the data for a Floodlight group or any combination of Floodlight groups and activities.

• Select the metric you want to see in the column. This allows you to create the equivalent of a column (such as Actions, Cost/action, etc.) that’s filtered to the selected Floodlight activities. Be sure to match the appropriate metrics to the activity type. For example, metrics like actions and cost/action should be paired with action tags. If the metrics and type of activity are mismatched (e.g. action metric with a transaction tag), the metrics will report as zero.

• Download your report as you would any other for easy offline analysis.

We hope this new workflow makes it even easier to analyze the conversion data that’s most important to you. Read up on this new process in our Help Center or contact our support team for more information.

Posted by the DoubleClick Search team

Announcing the May 10 DS release!

On May 10, DoubleClick Search released the new Floodlight column reporting feature to all customers. This gives you more power to select the level of Floodlight reporting you want to see, in an easy-to-read column format. It allows you to create a column (such as Actions, Cost/action, etc.) that’s filtered to the selected Floodlight activities. And you have all the same options as with other reporting columns, such as chart metrics, see the summary in the scorecard, sort, and download. Look for an in-depth blog post on Floodlight columns in the coming days.



We also made the following updates to existing features:

1. Improved status and error messages for uploads: You’ll now see real-time status updates in the Results column of the Uploads list in the UI, from processing in DS to items sent to the engine. When you start an upload, the Processing row line will tell you how many rows of the upload DS has analyzed. When the DS processing phase is complete, it will display the number of rows that were Booked on DS, as well as the number of Failed rows. DS will then attempt to send the booked items to the engine. DS will display Sent to engine, or the number of items that successfully made it to the engine, as well as the Failed items. Finally, when you click Download error sheet to see the changes that encountered errors, DS will now also include trafficking error messages. This provides even more data to help you troubleshoot upload issues.


2. Improvements to reporting table: On April 6, we introduced an updated reporting table in the UI. With this release, we made some improvements to the table. If you’d like to see more rows in the reporting table, click the arrow directly beneath the summary of data; the graph and summary will be hidden and replaced with more rows. We also reduced column width, which allows you to see more columns on the screens at once. In addition, you can now sort by the Status column.

Read the Help Center release notes for more information on these features, and on issues fixed in this release.



Posted by the DoubleClick Search team

Advanced WordPress SEO Secrets Part 2

                                 

Well As you have Read our previous article on Wordpress SEO secrets.We at incomefigure bring you another article related to Wordpress SEO secrets.

I personally recommend the readers to read our Advanced Wordpress SEO Secrets Part 1

So than it will be more helpful and easy to understand as I have carried some stuff from our previous post.

So lets get started.Below are some key points so do read it.!.

  

Speed is an important part for every blog if you are looking to get search engine traffic. Google has loved fast loading blogs for some time now. Although some do not agree with this, I have only got more hits from search engines since optimizing my blog for speed. Check below plugins to get more hits on your site.

DB Cache – This plugin caches every database query with given lifetime. It is much faster than other html caching plugins and uses less disk space for caching.

WP Super Cache – This plugin generates static html files from your dynamic WordPress blog. After a html file is generated your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts.

WP CSS - This plugin GZIP and strip whitespace from your CSS files. It allows you to confidently use @import inside a CSS file and not worry about what happens on the user’s end. It will look through your style.css file and put any @import files into it. A cache expiry time can also be set.

PHP Speedy WP – PHP Speedy is a script that you can install on your web server to automatically speed up the download time of your web pages.

Optimize DB - For some People running WordPress, the use of phpMyAdmin appears to be a risky thing. There’s just too many options. This plugin lets you do just one simple task: optimize the tables of your database, to reduce their overhead.

Next time you are thinking about a webhost, pick one with a server that has speed.

Content Pages:

There is Another  secret in of our  “Wordpress SEO secrets” Called Content Pages.

Now let me tell you people what really it is.You see We need to get posting pure and simple, but firstly we need to work out a few things. Are we having static pages? we think you want them, and they don’t just want to be “about us” and “contact”

What is your ultimate keyword target? ..say over 3 years your site explodes, and you became the authority on your topic, what’s the ultimate glory ranking word/s?

Hopefully it will be in your domain name anyway, but if not, no matter, we optimize the front page for it, and get the correct variants and modifiers into the descending URL structure. So with our site as an example, income figure.com, obviously the ultimate targets are the big one worders, Wordpress SEO secrets SEO & Income Figure, it wouldn’t get any better than getting first page for both of those.. (but neither would exactly be “converting keywords” and so cost / benefit must always apply.

Page optimization is also important if your looking to improve your SEO on WordPress. 

The simple things you can do is use the breadcrumbs plugin so that you can show search engines around your Blog. It will be easier for search engines to find all your content and at a faster speed. Page numbers will also help your SEO so use the WordPress SEO Pager Plugin.In our previous post we have told you how you can increase you traffic.

Read this:6 Wordpress Plugins To Increase Your Blog's Traffic.

So carefully optimize your top level (index) page for your ultimate target terms.

WordPress Post Plugins SEO:

It is important that you use plugins to help your WordPress SEO. There are many plugins that can do this for you but if you want the best SEO for WordPress there are a few that are better than others.

The one I use is either All in One SEO Pack or HeadSpace 2. They both let you optimize your titles, descriptions, and keywords of your posts. Both of them will do the same for your overall blog.

Download:

Headspace

All in one Seo

SEO Keywords:

As our main site targets the vast majority of the “proper” SEO keywords that we know convert (and some others too) we really use the blog mainly for supplementing content to “rank though” the site above, and for immediacy in the charts when required As our main site targets the vast majority of the “proper” SEO keywords.

Use the Google suggested phrases for your main keyword (at the bottom of the Google page) to help you if you are unsure, maybe “keyword authority” around a certain phrase (your top level one).

Check out this  Google Adwords and look at the traffic figures for each of the subterms, and cross-reference with what’s most relevant to your site and product, not what has the highest traffic. Targeting the wrong words and chasing impossible phrases is just silly, we want qualified, targeted traffic only, all the rest is mostly pointless.its an essential secret of our “WordPress SEO Secret”.

Filler posts these are as the name implies, exactly that, fodder to fill the gaps. However, that doesn't mean they should be poor, these are actually our favorite posts. Write about things you want to say, or get off your chest. Use humor as much as possible, make them as entertaining as you can.  

Link as out as relevant, inbound if it’s applicable, but don’t try to get SEO links in that don’t go with the story. It’s a chance to practice your writing skills and not worry too much about SEO for a change. So that’s the basics of WordPress SEO content creation in operation.I hope you would have liked our series of “WordPress SEO Secrets”. There are more to come in near future.

Title for WordPress SEO:

Title optimization is an important WordPress SEO Secret. You definitely need to download the plugins that I mentioned in number two. These plugins will allow you to insert any title that you want to have show up in Google for your article. It is important to write good titles that Google loves.Make sure that any keywords that you are targeting are at the front of your title. It seems that Google and other search engines give you a better ranking for the keywords at the beginning. Try not to use one of those automatic title makers.

<title> WordPress SEO Secret & Your Blog</title>

In this article we’re going to cover all aspects of blogging SEO , WordPress SEO Secret we are aiming to produce a comprehensive guide on how to SEO a blog WordPress SEO Secret, through to your content, site structure and strategies, we’re going to explode your Blogs SEO, WordPress SEO Secret until it ranks like a pro SEO (Income Figure) blog

Get the idea?  you’ve gotten all the words covered in easy natural language in the intro. Now just talk some more around it below, naturally, and you’re mostly there.This I condiser myself the most essential secret of our “WordPress SEO Secret”.

What to Write in Post:

One of the biggest problems faced by many many bloggers is what to write about on an ongoing basis, its often difficult to come up with new ideas and fresh material. But when you can get onto something important early, or even first, there is big potential for traffic, and picking up natural links by being one of the first into the SERP with a post about it.

Google also seem to possibly give extra long-lasting credence over and above the freshness factor to posts that were first in the charts,

We run Google alerts on our theme words, watch the big boys blogs, SEObook, SEOmoz etc, and just  generally keep an eye out for news or interesting stuff to expand on or add something to, and this is the key, make it your own, whether by adding in your personality, some extra information, or being controversial doesn’t really matter, just get onto it and get it ranking first or in the first 5 posts about it.

If youre 3 days late, it’s too late, don’t bother unless you can really add new value to it, no-ones interested in reading the same old thing re-hashed over and over.

Apply standard linking tactics (as per theme posts) and never be afraid to link out to the resource or competitors who break news, it probably helps bind you into the mix for the term, and definitely doesn’t hurt. (if they’re direct chart competitors just use bland anchor text, dont nofollow them it’s rude) If you’re linking to another WP blog post, the author will see it, and sometimes they’ll even link back at you 

if you’ve added anything of interest to the discusion.  ..More trackback power. (We run dofollow trackbacks guys, decent inbounds are rewarded, scrapers will be spammed as usual of course).These are our essential secret of “WordPress SEO Secret

 Our WordPress SEO Secret Results:

It is important to look at your SEO results so you know what is working and what is not working. However, make sure you give your article sometime to be indexed in the search engines and get a good ranking. I use WassUp so that I can look at live traffic coming to my blog. Many people use Google Analytics but I just use that past days. It doesn’t give you any live feedback on the traffic coming your Blog.

Conclusion:

So that’s where it ends today, hope it wasnt too hard work, and you’ve seen something you might not have thought about yet, but if not there’s plenty more to come.I hope this article may have provide you enough knowledge for you people to become a champ in SEO. As this was our motive in our article “Wordpress SEO secrets” I hope it has given you enough secrets that you may not known.Stay Tuned for more upcoming article related to “Wordpress SEO secrets”.

Source: - "Wordpress SEO secrets I by SEOibiza"

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