Map of the Week: runtastic PRO

Map of the Week: runtastic PRO

Why we like it: runtastic is using Google Earth to show a user 3D Earth View video playback of every run or GPS activity they track with runtastic PRO for Android. In addition to retracing a route, runtastic displays the time, pace, elevation, places of interest, and more. Users can also choose to review their activities with three zoom levels and three playback speeds.


[Editor’s note: For this week’s “Map of the Week” post, we’ve asked Stephan Brunner, Head of Android Development at runtastic, to write a guest blog post about what his team used to create runtastic Earth View - Paul Saxman]


Whether you’re running your first half marathon, biking across the Golden Gate Bridge, or hiking in Nepal, runtastic’s Google Earth playback feature allows you to hold on to the memory and imagery of your activity.


How do we make this happen? The runtastic app captures GPS coordinate data and transforms it into a KML file, and then starts the Google Earth app with an Android Intent, passing a reference to the file in the Intent URI. The Google Earth app loads the track and takes it from there.









The <gx:Track> and <gx:Tour> extension to KML are the perfect tools for making the new 3D experience happen. The <gx:Track> element contains the entire GPS data recorded by the runtastic app, and <gx:Tour> defines the camera animations, overhead view and angle. The Google Earth app matches the elements of both lists using the time-span information from each list element. The result is a smooth animation of the track being painted based on the data from a run, which makes the user feel like they’re flying along it!

With this great new 3D Earth View, we think that there is no reason to stay on the couch. Get out there and record some amazing activities!



Posted by Paul Saxman, Google Maps API Developer Relations Team

New security settings for Google Apps mobile management

On August 2nd we released additional security settings for mobile management in the Google Apps administrator control panel.



- IP whitelist for Google Sync (ActiveSync)

- Google Sync: Enforce delete as trash

- Enable/disable user remote wipe

- Only enforce available policies on older Android devices

- Enable/disable Google Now



Languages Supported:

All languages



Editions included:

Google Apps for Business, Government and Education



For more information:

http://googleenterprise.blogspot.com/2012/08/make-mobile-more-manageable.html

http://support.google.com/a/bin/answer.py?hl=en&answer=1408902

http://support.google.com/a/bin/answer.py?hl=en&answer=173390#user



whatsnew.googleapps.com


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Introducing DFA Basics for Traffickers Online training

At DoubleClick, we are always looking for new ways to help our clients gain expertise in using our products. So, we are pleased to announce the DFA Basics for Traffickers online training course for new DFA users looking to learn the fundamentals of third-party ad serving and how to use DFA to manage online display advertising campaigns. While we have a robust offering of classroom training opportunities, we realize that schedules may not always permit you to attend in person.

This interactive course puts you in the role of a new hire at an ad agency. Under the guidance of a fictitious ad executive, you’ll navigate modules at your own pace to learn how to manage online ad campaigns for a “big account.”

Modules cover trafficking, including managing ads, placements, and creatives; creating Floodlight tags for conversion tracking; and reporting, with a focus on DFA Reporting. Complex concepts, such as 1x1 and click tracker tags, are presented lightheartedly in animated videos, and how-to demonstrations are sprinkled throughout the course.

DFA Basics for Traffickers online training is offered in English and will be available in multiple languages soon. You can register here (sign-on required; click the link, then locate “DFA Basics for Traffickers Online” course at the top of the Search Results).

Posted by Jessica Valerio McGovern, Product Training Specialist

Dashboard Homepage

Start your search of the World Wide Web right from your Mac OS X Dashboard and leave no stone unturned with this powerful developed Dashboard styled Search Widget. And it comes with an nicely good looking clock too. OS X Mountain Lion Ready.
↓ Download

Mark Your Calendars For These Upcoming Analytics Events

Next week Google Analytics team members will be presenting on several key areas of measurement, both online and in-person. Be sure to mark your calendars and join us as we share ideas and best practices about everything analytics.

Google Developers Live Event (Online)

Make the Web Fast: Measuring performance with Google Analytics Site Speed reports

How well does your site perform? Are the slow pages affecting your conversation rates or driving away potential visitors and clients? In this perfcast, we will talk with Justin Cutroni and Ilya Grigorik about the new "real user measurement" (RUM) capabilities available in Google Analytics: we will discuss how the data is collected, what it means, and take a deep dive into some of the advanced use cases of how you can leverage this data within Google Analytics.

Date: Tuesday, August 14 at 2:00pm PST

How to watch: watch live at following GDL link, or add the event to your calendar on Google+.

Search Engine Strategies (San Francisco)

Google has several unmissable sessions at SES. Be sure to attend these two focused on measurement:

Business Optimization in a Digital Age

We were promised that Marketing one day would become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there's Social and Email and Display and Video and... so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote Avinash Kaushik will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimizing across all four of the most important business drivers.

Date: Tuesday, August 14 from 9:00-10:00am PST

Understanding the Mobile Customer Journey

Mobile apps are changing the consumer world and app developers, brands and marketers continue to invest heavily in the development of applications. This session will be an open dialogue about:

• How there are currently more than 600,000 mobile apps on Google Play - and why you need to understand how your app is found, why it is critical to stand out and why mobile analytics are key to improve your apps performance in increasingly competitive marketplaces.


• Brands increasingly creating mobile applications to reach their customers, and why they need to track and report end-to-end measurements of their results (as well as integrate mobile measurement holistically across digital tactics).


• What are some of the best practices to begin mobile campaigns (landing pages, click-to-call, analytics, integrations, etc.).


• Examples of brands, SMBs etc. using mobile in an effective way.


• The future of mobile - where it is headed and when.

Moderators:

Jason Wells, CEO, ContactPoint

Adam Singer, Product Marketing Manager, Google Analytics

Date: Wednesday, August 15 from 10:30-11:30am PST

How to attend: SES runs from Tuesday, August 14 through Thursday, August 16. If you’re in San Francisco, check out the agenda page for the full details of our sessions and be sure to come out and say hi.

Posted by Adam Singer, Google Analytics team

Meet the Google Affiliate Network team at Affiliate Summit East 2012

Google Affiliate Network is excited to join our fellow affiliate marketers at Affiliate Summit East from August 12-14, 2012 at Hilton New York.

At the conference, you'll have a chance to hear from our team. Dan Chiss, Head of Network Solutions, will be participating in a panel discussion "Ask the Affiliate Networks." Members of our account management team and product management will also be on hand to meet with our valued advertisers, publishers and partners. Be sure to visit our booth.



Stop by the Google Affiliate Network booth:

Affiliate Summit East

Google Affiliate Network

Booth #232 and 234

map »



Attend the panel discussion:

Session: Ask the Affiliate Networks

Location: Gramercy Suite

Time: 3:30pm-4:30pm

Date: Monday August 13, 2012



See you soon!



Posted by:

Josh Pyle, Network Strategist

Fab Friday is Back

After a great summer vacation, I’m back. I hope you missed me, because I missed you!



This week, there’s a couple of videos for you. First up, we have an Introduction to the Google Maps API, a webcast that I produced in collaboration with the Google I/O webinar team shortly before Google I/O. As you can tell, it has a nice, high production value. Additional plus, I got to use a teleprompter for the first time. So if you are someone who is new to the Google Maps API, or if you know someone who is, this video is a good start:







This week we also have the video of the Google Maps Developer Office Hours, part of Google Developers Live, that Paul Saxman and I did on Tuesday. We talked about the Google Places Developer Challenge and the new Symbols and Heatmap functionality built into the Google Maps API, as well as answered some questions.







And on another note, we’re getting close to 5,000 questions tagged as google-maps-api-3 on StackOverflow, and if you add in tags like google-maps-api-2, kml, and others we’re well over 5,000. I’m glad to see the SO community being so Maps friendly, with tons of great answers. So if you have any technical questions on our mapping APIs, that’s where you should head.





Posted by Mano Marks, Google Maps Developer Relations team