DoubleClick Search gets UI, control, and transparency improvements with new Performance Bidding Suite

As a search marketer, you know that bid optimization is the engine that drives campaign performance.



Earlier last week at SES San Francisco, the DoubleClick Search team announced UI, control, and transparency improvements to their newly-launched Performance Bidding Suite for bid optimization, making it easier than ever before for search marketers to harness and discover the power of automated strategies. Learn more about the new improvements and the impressive results users are already seeing at the DoubleClick Search blog!

DoubleClick Search gets UI, control, and transparency improvements with new Performance Bidding Suite

As a search marketer, you know that bid optimization is one of the critical aspects of managing search at scale, providing sophisticated technology to meet your unique business goals. Over the past 18 months, the DoubleClick Search team has been focused on enhancing our automated bidding tools -- understanding that this is the engine that drives campaign performance. We've rebuilt our bid optimization platform from the ground up -- no single line of code is the same! -- and our users are already seeing some impressive results: 88% have experienced significant improvements in campaign performance, with 50% doubling their conversions at half the CPA.¹



Our investments in bid optimization span beyond revamped technology and algorithms. We wanted to make it easier for you to state your goals and monitor performance, to better harness and discover the power of automated strategies. The result is our new Performance Bidding Suite, which includes updates to the user interface (UI), new strategy options, and increased transparency into bid engine decisions. With our Performance Bidding Suite, you can:

• Quickly find the right goal with a refreshed user interface. Easily express bid optimization goals that match your business objectives. Whether you’re looking to maximize revenue or target a position, the new UI makes it even easier to find the right strategy for your unique goals. Our updated UI is designed to capture new bid strategies as they are released.


• Easily enter your Target Spend goals. With our new Target Spend strategy, maximize important KPIs like actions, transactions, revenue or clicks within a given monthly spend. Learn more


• Efficiently set default minimum and maximum bids on a strategy. Spend more time managing bid limits for the keywords you care about most, while DoubleClick Search handles the rest through a bid strategy-wide setting.


• Exercise even more advanced controls. The Advanced Configuration tab in the new bid strategy UI is designed for those who want to even further influence bid strategies. The first option we’re releasing gives you control over how a bid strategy handles high-traffic or low-converting keywords in ROI strategies. Stay tuned for more advanced controls. Learn more

In addition to a cleaner interface, new strategies, and advanced controls, the Performance Bidding Suite provides increased transparency into bid decisions and impact. Drive more insights with features that allow you to:

• Chart your Max CPC bids to visualize trends over time. You can now chart keyword bids for a defined date range, alongside any other metric in our UI to easily analyze bidding frequency and bid changes.


• Better understand our decision-making with bid rationale summary. As part of the change history tool, our new bid rationale feature (beta) reveals the reasoning behind any changes to specific bids.


• Preview intended bids. Our bid preview feature shows the target bid DoubleClick Search intends to submit for a particular keyword. This provides insight into the range of bids the system is likely to submit, based on the current bid and performance, to offer guidance in setting bid limits.

With these transparency features from the Performance Bidding Suite, you have powerful insights into how different settings impact campaign performance, and can tweak these settings if needed.

If you'd like to get started exploring the Performance Bidding Suite, you can check out the latest release notes and updated articles in the Help Center, or view our recorded webinar here.

Posted by the DoubleClick Search team

1. Google internal data, 2012

New Developments for the DFA API

We have some exciting changes and important announcements for the DoubleClick for Advertisers community as we begin to improve our overall approach to APIs for the product. This is just the first of many improvements that will come over the next several quarters.



DFA API v1.19 - Security at the Forefront


The newest release of the DFA API, v1.19, is now available. This release brings two major security enhancements. SSL encryption, a feature we originally slated for v1.18, is now mandatory on all API requests. This is in line with a Google-wide effort to leverage HTTPS connections for greater security.



Secondly, this release of the DFA API supports OAuth2 authentication in addition to the API passwords tied to your DFA user profiles. We recommend using this new approach. In time, we plan to phase out the profile-specific passwords in favor of making OAuth2 the single, standard way to authenticate against our API. Please see our documentation for more information on how OAuth2 is integrated with the DFA API and reference our client libraries, all of which will soon be updated with examples of using OAuth2 instead of an API password.



Our release notes page has been updated with complete notes on v1.19.



DFA Reporting Gets an API


Less than a year ago, we announced the availability of the new DFA Reporting system. This new system offers the power, flexibility and data access required to keep up with today’s always-connected, multi-device consumer. Compared to Report Central, data in the new DFA Reporting system is fresher, can be segmented by the hour, and includes a host of new features including geographic reporting for all ads. Today, we are pleased to launch an API for the new DFA Reporting system.



The DFA Reporting API is a language-neutral REST API that offers programmatic access to the same reports as can be generated through the DFA Reporting user interface. Along with improved speed and performance, the new API will allow you to create, edit, and schedule Standard reports. We will continue to launch additional features to the new DFA Reporting API over the next few months. Support for this API has been added to the Google APIs Client Libraries. The Java library currently has the most complete example set.



Version Enforcement on the Java DART API


The Java DART API, long the bread and butter of integrating with our ReportCentral service, has a large range of versions currently in use. We are going to begin enforcing a minimum version requirement on this API on November 3rd, 2012. At this time, clients will be must be using one of the newest versions of the Java DART API -- version 13.4, version 13.6, or version 13.8. We recommend you take the opportunity to consider the new DFA Reporting API. Come enjoy the benefits of its newer technology.



Changes to Our Deprecation Policy


This past April, Google announced changes to the deprecation policies surrounding our APIs to help keep our products moving and innovating quickly. DFA is joining this overall Google effort. As such, as of November 3rd, 2012, DFA will remove the depreciation policy for all of our APIs.



The removal of the deprecation policy doesn't mean we have changed the way we think about our APIs. As signaled by the launch of the new DFA Reporting API, we are more committed than ever to offering stable and relevant APIs to our developer community. We will continue to work very hard to communicate any changes to our APIs well in advance, regardless of the APIs' deprecation policy. Our commitment to our clients and to the API remains unchanged.



Until November 3,2012 we will continue the deprecation policy we currently have in place. With the the release of v1.19, version v1.17 is now deprecated. Version v1.17 will continue to be supported until September 8th, 2012, when it will be entirely removed from service, as previously announced. Meanwhile, version v1.18 will be deprecated in November and sunset in early December, 2012.



As always, we highly value your feedback and questions. Please join us on our forumwhenever you’d like to reach us.




- Joseph DiLallo, the DFA API Team

How To Really Increase Alexa Rankings?

I can't remember how many times I ahve seen the following titles, "How To Boost Your Alexa Rankings", How To Increase Your Alexa rankings, It's really amazing to see that most of the people really don't know how alexa work and what will increase alexa rank of their blogs in a guaranteed way. I will quote from alexa's official blog regarding what they say about increasing the alexa rank.

Do Alexa Rank Boosting Services Work?

Their are countless number of services on the internet that charge for increasing alexa rankings, that promise that they can easily increase your alexa rank, however according to alexa's official blog's, all of these services are scam. Here is the official statement from Alexa:

Of course we can't forget the people who will charge you to increase your rank. I wonder how much money these services have made over the years. I can tell you with absolute certainty, that you may as well burn your money in a voodoo traffic pyre while chanting "Alexa" over and over. Maybe that will work. But these programs definitely don't and you can look at their traffic rank as proof. If that isn't enough to convince you, how about this... even trying to boost your rank through these means is resorting to fraud. That is no way to run a business. And for those wicked souls who recommend pinging, port scanning or crawling our site to boost your rank, cut it out. Hacking our site is not just a waste of time, it is a crime .

So How To Really Increase Your Alexa Ranking?

Here is what alexa's offical blog say about increasing alexa's rankings:

So, how do you increase your Alexa Rank? Get more traffic to your site. It is that simple. Write that in your blogs. It might not get you as many readers as "Increase your Rank in 3 Easy Steps" but at least it will be true

So You Weren't An Early Adopter: How to Kick Start Social with Google+

Join social media power influencer +Lynette Young for a look at ways your business can kick start its presence on Google+ in a Learn with Google Hangout on August 23rd at 1pm EDT/10am PDT.

Companies big and small are using social media to interact with customers and build digital brands. Even if your business wasn’t an early adopter of social, Lynette will guide you through ways to kick start this channel with Google+. In this hangout, she’ll talk through examples of businesses using hangouts, pages and unique content to grow their audience. As a Learn with Google program, you’ll also hear lots of tips and strategies you can use to build a community from scratch on Google+.



Lynette Young is a digital media specialist helping entrepreneurs and businesses put social ideas into action. She is the founder of Women of Google+ and CEO of Purple Stripe Productions. Kari Clark of the Google+ Marketing team will moderate the conversation with Lynette and other social media specialists including:

• +Esteban Contreras from +Samsung 


• +Kip Wetzel from +Comcast 


• +Ricky Cadden from +RadioShack

We hope you can join us to begin using Google+ for your business. Sign up for the Hangout on Air on the Learn with Google webinar page. If you have a question for the panel, leave your questions as a comment on our Google+ event page. 



To get yourself geared up for the hangout, check out the two newest Google+ business case studies. Toyota Global has been engaging its Google+ community with content of the latest car models and a hangout with a Toyota engineer. By incorporating Google+ badges on its website and YouTube channel, the car manufacturer has grown to over one million followers. In the education space, ES Corporation is teaching English lessons in hangouts. Using social extensions, the business also saw a 46% increase in click-through rate on search ads.



Posted by Lindsay Rumer, Google+ for Business

How To Setup Facebook Video Calling

Facebook, the social-network of the masses, is now having to face the dynamite of Social Networks, Google Plus. To compete with Google Plus, FaceBook has already started to improvise and enrich the socializing experience. & thus, the new feature introduced by FaceBook, a milestone in the FaceBook history, the FaceBook VideoCalling. This is a joint venture of FaceBook and Skype.

Facebook users can interact live with their social group, friends and family and wouldn't have to download and install any third party apps to use this feature. More importantly, its fast and fun to use.

How To Setup Facebook Video Calling

Here is how you can setup facebook video calling:

1. Click the video icon at the top right of your window.
2. Click the “Set Up” button and follow the instructions and install the program.
3. Once installed the video call will start automatically and you can start making video calls through your Facebook account.

Start Video Chatting With Your Friends:

After the you are done with the instructions above, you are now ready to make your first call:

1. Visit the profile of your friend who you want to call and click the “Call” button in the top right corner. An alternative would be to click the video icon at the top of the chat window.
2. When your friend answers your call, wait for a few seconds till both your web cams are up and running.
3. You can also leave a video message incase your friend is unavailable.

Make sure your webcam and microphone are working correctly before making a call. This feature also works if both the parties do not have webcam, in such a case, both the parties would be able to hear only each other's voice. There's heat building up and competition is at its peek. We are hoping for both Google Plus and FaceBook to provide its users with flawless services to attract the masses. Who is going to win this game is yet to be seen. Until then, enjoy the War of the Geeks!

Top Ten Richest People Of Pakistan 2012 [ Updated ]

Today My post will be on the richest people of Pakistan. If You Are Looking for the top 10 richest people of Pakistan in 2012, You have come to the right place.
Here we will share with you, Top Ten Richest People Of Pakistan 2012 .

Pakistan goods are famous in the central Asian market So with rapid economy brings their way in producing millians in their country.

Pakistanis a strong country with many prominent rich personalities in the country ,Let us know the statistics of the richest Pakistan.

I May Recommend You People TO Read :
* "Top 10 Richest People Of India"
So Lets See Some"Top 10 Richest People Of Pakistan",List Is Arranged Ascending .

10- Dewan Mushtaq



Industries & Shares In:
* Automobiles
* Textiles
* Sugar
* Polyster

Sources of income :
* Dewan Mushtaq Group
* Dewan Salman Fibre
* Dewan sugar mills,
* Dewan textile mills,
* Pakland Cement

Net Worth ($ USD): 800 mil

9- Tariq Saigol



Industries & Shares In:
* Energy
* car production,
* Textiles

Sources of income :
* Sahgal Group Kohinoor Textile Mills
* Pak Elektron Ltd,
* Saigol Motors,
* Sajeel Motors

Net Worth ($ USD):850 mil

8- Rafiq Habib



Industries & Shares In:
* Banking & Finance
* Retail
* Construction,
* Manufacture and Retail of Toyota Cars

Sources of income :
* House of Habib Habib Bank AG Zurich
* Makro Pakistan

Net Worth ($ USD):900 mil

7- Abdul R Yaqoob



Industries & Shares In:
* Media,
* Real estate
* Retail
Sources of income :
* ARY Group

Net Worth ($ USD):1 bil

6- Nasir Schon



Industries & Shares In:
* Real estate
* Fertilizer

Sources of income :
* Schon Group

Net Worth ($ USD):1 bil

5- Saddaruddin Hashwani



Industries & Shares In:
* Hotels & Resorts,
* Oil & Gas

Sources of income :
* Marriott Hotels
* Pearl Continental Hotel,
* Orient Petrolium

Net Worth ($ USD):1.1 bil

4- Nawaz Sharif


Industries & Shares In:
* Politics
* Food & steel

Sources of income :
* Ittefaq Group,
* Sharif Group

Net Worth ($ USD):1.4 bil

3- Anwar Pervez



Industries & Shares In:
* Cement
* Banking
* Cash & Carry (Wholesale)

Sources of income :
* Bestway group
* United Bank Limited

Net Worth ($ USD):1.5 bil

2- Asif Ali Zardari



Industries & Shares In:
* Politics
* Food
* Investment
* Real estate

Sources of income :
* Multiple Sources
* Government Positions

Net Worth ($ USD):1.8 bil[3]

1- Mian Muhammad Mansha



Mian Muhammad Mansha is the richest person of Pakistan.He owns Muslim Commercial Bank. Mansha’s Nishat Group is Pakistan’s largest exporter of cotton clothes (for brands like Gap).
Industries & Shares In:

* Textiles
* Banking
* Energy
* Transport

Sources of income :
* Nishat Group
* MCB
* Adamjee Group
* Nishat Chiniot power

Net Worth ($ USD):1 bil - 5 bil