Recommending the most relevant advertisers, publishers, and links

Over the past year, we've heard from publishers and advertisers that they want a network that can help them create meaningful relationships. We've listened, and today, we've released a completely new recommendation engine that redefines how you can find and take advantage of affiliate marketing opportunities.



Publishers can find advertiser recommendations under the Advertisers > Recommended advertisers sub-tab. This is where they can find a list of available programs ranked based on relevancy and predicted performance. Each recommendation also shows why the recommendation was made, along with an estimate of earnings potential for that advertiser. We display advertiser recommendations based on the criteria below:

• Similar category: Advertisers are ranked by relevancy to your publisher category.


• Revenue potential: Advertisers are ranked primarily based on estimated payout fees.

In addition to the average advertiser EPC, each recommendation has an estimated advertiser EPC. Estimated EPC is a brand new metric designed to help publishers understand how much they could potentially earn with that advertiser.

Advertisers can now see publisher recommendations, too. Using the recommendation engine, the Publishers > Recommended publishers sub-tab shows a list of publishers that Google algorithms recommend as a good fit based on similar categories and revenue potential.

We've also brought the power of recommendations to the Links tab to help publishers find and promote the most relevant ads with the highest performance potential. Under the Links > Recommended links sub-tab, we display recommended text and banner links that Google algorithms predict may perform best for each individual publisher.

For more details, we suggest reviewing these Help Center articles:

• Recommended advertisers


• Recommended publishers


• Recommended links

Sign in to your account and try out recommendations. After you’ve taken a few minutes to review, we’d love to hear from you in our forum.



Posted by:

Ali Pasha, Product Manager

Robin Anil, Software Engineer

Next round of Google Ads Developers Live events

Interested in more Google Ads Developers Live (Office Hours) events? We know you are because attendance has been great!



We've scheduled another round of events for AdWords, AdMob, DFP and AdSense APIs. You can view the newly scheduled live events on the Google Ads Developers Live page. Please add the events you are interested in to your calendar. You can follow our schedule by subscribing to the Google Ads Developers Office Hours calendar, which is also linked on this blog’s sidebar.



Just like in previous live events, you can join these hangouts to ask us questions or provide feedback about our products. In response to your request we will be adding AdWords API sessions for the Asia Pacific region and Japan. If you are from Asia Pacific countries or Australia and couldn’t join the hangouts before due to timezone inconvenience, we hope you will find these additional sessions more convenient. The live events in Japan will be in Japanese.



Events will rotate throughout the week to accommodate more people. We are also planning to make some of these events topic-based, where we will introduce you to a new feature of our product and then answer your questions on that topic. The dates and topics for these sessions will be announced in advance in separate blog posts.

In case you haven’t joined us before, you will need 3 things to join the hangout:

• A Google+ account (sign up here)


• The Google voice and video plugin installed on your computer


• A quiet place to hangout so we can hear you

These hangouts are informal and conversational, which make them a great place to ask questions or give us feedback. If you have questions about our office hours, reach out to us on the forums.



 - Anash P. Oommen, Ads Developer Relations Team

Chart bid history in DS

With the latest DoubleClick Search (DS) release, you can now chart Max CPC as a metric in the performance summary graph. This gives you a great visual representation of a keyword’s bids over time. With one glance, you can see:

• How frequently the bid is updated. We chart intra-day bid changes, so if a bid was updated 10 times in a day, there will be 10 time markers on the graph.


• How the bid is trending over time. Are the changes gradual, drastic, increasing or decreasing, etc.


• How the bid changes have affected other metrics. The Max CPC bids can be charted at the same time as any other metric, such as Cost.


• How the Performance Bidding Suite is managing your keyword. If the keyword is in a bid strategy, you’ll get greater visibility into DS-managed bid changes.

To chart a bid history:

1. Go to a Keywords page in the UI.


2. Select one keyword in the statistics table and click Filter to selected.


3. In the upper righthand corner of the performance summary graph, select Max CPC as a metric.


4. You may also want to select a second metric like Cost, so you can see how cost correlated with your bids over time.

Learn more about charting a bid history in the Help Center.

Posted by the DoubleClick Search team

Scheduled Release track features update 8/7/12

No new features to announce.



The following features are intended for release to these domains on August 14th:

Calendar: Users have had the ability to change the colors of calendars from a default color palette. Users can now choose a custom color if the default palette does not meet their needs.



Release track: 

Scheduled*



Editions included:

Google Apps, Google Apps for Business, Government and Education



For more information:

http://support.google.com/calendar/bin/answer.py?hl=en&answer=37227



whatsnew.googleapps.com

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Named & Protected Ranges and Border Styles in Google Spreadsheets

Named & Protected Ranges: Users now have the ability to name a range in a spreadsheet. You can then protect such a named range instead of protecting the whole sheet. You can also use the name of the range in formulas.



Border colors: Users can now pick the color and style of cell borders. This features is accessible as an added option through the cell borders toolbar button.



Release track:

Rapid



Editions included:

Google Apps, Google Apps for Business, Government and Education



For more information:

http://support.google.com/docs/bin/answer.py?hl=en&answer=63175



whatsnew.googleapps.com


Get these product update alerts by email


Subscribe to the RSS feed of these updates

Introducing Agile Creativity

Join us tomorrow, August 8th, at 10am PDT/1pm EDT for a special Google+ Hangout On Air featuring advertising industry executives in conversation with Google engineers.



Over the past year we’ve had many discussions with ad agency executives about how they are reinventing their business models to excel at the pace of digital. Many of our agency partners are applying practices inspired by the tech world in order to work faster and more collaboratively.



Tomorrow, August 8th, we will be hosting a live streamed panel called “Coders and Creatives: Two Angles on Agility”, where we'll uncover the links between agile practices at play at Google and in the advertising world. Torrence Boone, Managing Director of Agency Business Development at Google will moderate the conversation between:

• Greg Andersen, CEO BBH NY


• John Boiler, CEO, 72andSunny 


• Engineers from Google+ and Google[x], the group that developed Google Glass and the self-driving car

We hope you’ll be there and be inspired to maximize the agility of your agency with some of the concepts discussed. RSVP for the event to have it appear in your calendar. If you have a question for the panel, leave your questions as a comment on our hangout announcement post.



On August 8th at 1pm EST, to view the Hangout on Air, visit the Think with Google Google+ page, look for the “Hangout on Air” post within the stream, and click “Play” to tune in. Don’t forget to be signed into Google+!



Posted by Torrence Boone, Managing Director of Agency Business Development, Americas

Webinar this Thursday: Multi-Channel Funnels

Over the past few months, we’ve hosted a series of webinars on marketing attribution, exploring how you can get better results by understanding and valuing your customers’ full journey -- from the first ad they see until they make a purchase.







This week, please join Neil Hoyne, Google’s Global Program Manager for Attribution, for an in-depth look at Multi-Channel Funnels. Neil will discuss how Multi-Channel Funnels can reveal customer interactions across different digital media, show how these channels work together to create sales and conversions, and how these tools tie to the larger attribution narrative. We’ll explore the different reports and discuss how to get the most out of Multi-Channels Funnels to improve your campaign performance.



Date: Thursday, August 9, 2012

Time: 9am PST / 12pm EST / 5pm GMT

Register: http://goo.gl/B49ma



Hope you’ll join us on Thursday!



Posted by Sara Jablon Moked, Product Marketing Manager for Conversion and Attribution