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Mark Your Calendars For These Upcoming Analytics Events

Next week Google Analytics team members will be presenting on several key areas of measurement, both online and in-person. Be sure to mark your calendars and join us as we share ideas and best practices about everything analytics.

Google Developers Live Event (Online)

Make the Web Fast: Measuring performance with Google Analytics Site Speed reports

How well does your site perform? Are the slow pages affecting your conversation rates or driving away potential visitors and clients? In this perfcast, we will talk with Justin Cutroni and Ilya Grigorik about the new "real user measurement" (RUM) capabilities available in Google Analytics: we will discuss how the data is collected, what it means, and take a deep dive into some of the advanced use cases of how you can leverage this data within Google Analytics.

Date: Tuesday, August 14 at 2:00pm PST

How to watch: watch live at following GDL link, or add the event to your calendar on Google+.

Search Engine Strategies (San Francisco)

Google has several unmissable sessions at SES. Be sure to attend these two focused on measurement:

Business Optimization in a Digital Age

We were promised that Marketing one day would become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there's Social and Email and Display and Video and... so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote Avinash Kaushik will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimizing across all four of the most important business drivers.

Date: Tuesday, August 14 from 9:00-10:00am PST

Understanding the Mobile Customer Journey

Mobile apps are changing the consumer world and app developers, brands and marketers continue to invest heavily in the development of applications. This session will be an open dialogue about:

• How there are currently more than 600,000 mobile apps on Google Play - and why you need to understand how your app is found, why it is critical to stand out and why mobile analytics are key to improve your apps performance in increasingly competitive marketplaces.


• Brands increasingly creating mobile applications to reach their customers, and why they need to track and report end-to-end measurements of their results (as well as integrate mobile measurement holistically across digital tactics).


• What are some of the best practices to begin mobile campaigns (landing pages, click-to-call, analytics, integrations, etc.).


• Examples of brands, SMBs etc. using mobile in an effective way.


• The future of mobile - where it is headed and when.

Moderators:

Jason Wells, CEO, ContactPoint

Adam Singer, Product Marketing Manager, Google Analytics

Date: Wednesday, August 15 from 10:30-11:30am PST

How to attend: SES runs from Tuesday, August 14 through Thursday, August 16. If you’re in San Francisco, check out the agenda page for the full details of our sessions and be sure to come out and say hi.

Posted by Adam Singer, Google Analytics team

Meet the Google Affiliate Network team at Affiliate Summit East 2012

Google Affiliate Network is excited to join our fellow affiliate marketers at Affiliate Summit East from August 12-14, 2012 at Hilton New York.

At the conference, you'll have a chance to hear from our team. Dan Chiss, Head of Network Solutions, will be participating in a panel discussion "Ask the Affiliate Networks." Members of our account management team and product management will also be on hand to meet with our valued advertisers, publishers and partners. Be sure to visit our booth.



Stop by the Google Affiliate Network booth:

Affiliate Summit East

Google Affiliate Network

Booth #232 and 234

map »



Attend the panel discussion:

Session: Ask the Affiliate Networks

Location: Gramercy Suite

Time: 3:30pm-4:30pm

Date: Monday August 13, 2012



See you soon!



Posted by:

Josh Pyle, Network Strategist

Fab Friday is Back

After a great summer vacation, I’m back. I hope you missed me, because I missed you!



This week, there’s a couple of videos for you. First up, we have an Introduction to the Google Maps API, a webcast that I produced in collaboration with the Google I/O webinar team shortly before Google I/O. As you can tell, it has a nice, high production value. Additional plus, I got to use a teleprompter for the first time. So if you are someone who is new to the Google Maps API, or if you know someone who is, this video is a good start:







This week we also have the video of the Google Maps Developer Office Hours, part of Google Developers Live, that Paul Saxman and I did on Tuesday. We talked about the Google Places Developer Challenge and the new Symbols and Heatmap functionality built into the Google Maps API, as well as answered some questions.







And on another note, we’re getting close to 5,000 questions tagged as google-maps-api-3 on StackOverflow, and if you add in tags like google-maps-api-2, kml, and others we’re well over 5,000. I’m glad to see the SO community being so Maps friendly, with tons of great answers. So if you have any technical questions on our mapping APIs, that’s where you should head.





Posted by Mano Marks, Google Maps Developer Relations team

Attend a DFA Training in August

Make DFA Training a must on your to-do list for the rest of the summer, and visit the DFA Help Center to register for any webinars as well as our classroom offerings.

Classroom Training

DFA Fundamentals: This full-day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving ads and pulling reports.

• Chicago - August 15
• Los Angeles - August 21
• San Francisco - August 23

DFA Trafficking Lab: Get more practice trafficking campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite: Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• Chicago - August 16
• Los Angeles - August 22
• San Francisco - August 24

MediaVisor Fundamentals: Learn more about planning and creating campaigns, advertisers, site placements and IOs as well as how to send RFPs.

• Los Angeles - August 22

Webinar Training

DFA for New Users - August 22
Learn the fundamentals of trafficking in DFA from creating an Advertiser through exporting Tags.

MediaVisor Fundamentals - August 21
This webinar covers the most common uses of MediaVisor including set-up, sending RFPs and IOs, and trafficking.

Be sure to check back with us on this blog for next month's training schedule. We look forward to seeing you in class.

Posted by Amanda Gangl, DFA Product Trainer

Video chat with multiple people with Hangouts in Gmail

1:1 Video chat in Gmail has been upgraded and is now powered by Google+ Hangouts. If both sides have created a Google+ profile you will get the full Hangouts experience including the ability to add up to nine other people to the conversation, screen sharing and integrated Google Docs collaboration.



Release track:

Rapid



Editions included:

Google Apps, Google Apps for Business, Government and Education



For more information:

http://googleenterprise.blogspot.com/2012/07/video-chat-with-whole-team-with.html

http://support.google.com/a/bin/answer.py?hl=en&answer=1279090



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New Learn with Google Webinars Help Make the Web Work for You

It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 12 webinars will teach you tips and how-to’s to help make the web work for your business.

Check out the full schedule below:

• Aug 23 at 10am PDT How to Kick Start Social with Google+ (Hangout on Air)


• Aug 28 at 10am PDT Optimizing your Video Ad Campaigns


• Aug 29 at 10am PDT Google+: Enhancing Marketing and Making Social Accountable


• Sept 5 at 10am PDT Go Bigger, Faster with AdWords Editor


• Sept 6 at 10am PDT Making the Most of Recent AdWords Updates


• Sept 12 at 10am PDT Driving Cost-Effective App Downloads with AdWords


• Sept 13 at 10am PDT Go Bigger, Faster with AdWords Scripts


• Sept 18 at 10am PDT Better Together: Combining Targeting Strategies in Display


• Sept 19 at 10am PDT The Importance of Search Advertising


• Sept 20 at 10am PDT Measuring the Impact of Online Advertising on Offline Sales


• Sept 26 at 10am PDT GoMo: Mobilize your Site and Maximize your Advertising


• Sept 27 at 10am PDT Optimizing Display Campaigns: Tips, Tricks, & Tools

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you in class at an upcoming Learn with Google webinar!



Posted by Erin Green, Marketing Coordinator