Let Us Know How To Make Social More Useful For You

Google Analytics users are a digitally savvy bunch. As such we’re lucky to have a passionate community of marketers, analysts and developers that follow us across social platforms. Thousands of you read our blog posts, Tweets, and Google+ updates daily and we always use engagement data to refine what we share (and how we share it).

However, in social numbers are best paired with qualitative feedback and understanding more about who you, our most passionate users are. That’s why for the first time we’re taking feedback directly from you on how we can make our social participation even more useful.

Want more tips? More trends and opinion pieces? Video guides? Let us know and we’ll try and fulfill it. 

As a thank you for your time, we’ll be shipping 50 random respondents who complete the entire survey Google Analytics t-shirts. 

Posted by Adam Singer, Google Analytics Team




Update: this survey is now closed and we've removed the link -- thanks everyone for your feedback! We'll be using your ideas to improve how we participate in social.

Customize your posts with permalinks

Earlier this year we introduced a suite of new SEO features that help ensure your blog, posts, and images are accurately indexed so they appear correctly in search results. Today we’re happy to introduce another feature that enables you to more effectively customize your search preferences - custom permalinks.

When you write a post, Blogger automatically generates a permalink based on the title of the post. Until now, blog authors have had no control of the permalink. Custom permalinks give you more control of your blog and posts. These new custom links also provide readers with more information about your post when scanning search results.

If you prefer to use a custom permalink, you can do so via the “Permalink” option in the Post Settings box. 

To create your own URL for a specific post, simply select “Custom URL”, and enter your new URL in the field below. If you wrote the post in June of 2012, your new URL will look like this:

www.nameofblog.blogspot.com/2012/06/customURL.html

The bolded area is the portion of the URL that is customizable.

If the custom permalink you entered already exists, Blogger will attempt find a free one for you.

At present, the characters allowed in a custom URL are limited to: a-z, A-Z, 0-1. The only special characters available are underscore, dash, and period.

Click here to read more about custom permalinks in the Blogger Help Center.

Happy blogging!

Develop in the cloud with eXo’s Cloud IDE

Today’s post comes from Mark Downey of eXo, creator of Cloud IDE. Cloud IDE is an online IDE for Java, Python, PHP, Ruby or Javascript, and for nearly two years it has been used by developers to build applications for a number of PaaS environments. They recently added support for deploying code to Google App Engine.



Since eXo started the Cloud IDE project back in 2010, our objective has been to make developers more productive in building and deploying cloud-based apps. We’ve made it easy to import, build and debug code from Github and to deploy it to a PaaS. We have tried to make the development workflow as painless as possible by providing a smooth integration with popular Cloud services from source control to application hosting, and now we’re bringing that integration to the Google App Engine world.


Developers can now use Cloud IDE to build, debug and deploy App Engine apps without having to install and configure the App Engine SDK or any traditional desktop IDE. Everything happens right in the browser.



It’s easy to get started. Once you have a Cloud IDE account, start a new project and select a Google App Engine app (Java or Python) as the project type. Confirm that you want to deploy to Google App Engine, and you will then be asked to create an app with your App Engine account.

This opens the App Engine admin console in a new browser tab, where you get to choose your app ID (which will define the URL of your application). Upon completion, a callback in the URL automatically updates your appengine-web.xml with your app ID, inside Cloud IDE. 




That’s it! From there, just click deploy and enter your credentials to build and deploy your app on Google App Engine.

In Java, you can use auto-completion (alt+space) and have access to all the Google App Engine libraries. Many keyboard shortcuts are also available to help you develop efficiently (Help > Show Keyboard Shortcuts).


To run and debug your app on a development server, press Debug in the Run menu, and set your breakpoints. Your app will run in another browser tab and you’ll be able to inspect variables at runtime.

To re-deploy, just go to the App Engine menu in Project > PaaS > Google App Engine, and click Update Application.

The Google App Engine menu also enables you to view and update your App Engine services such as Indexes, PageSpeed, Queues, DoS, Resource Limits, Crons or Backends.

With eXo Cloud IDE, you can run, debug and deploy App Engine apps without having to install and configure the App Engine SDK or the Google Plugin for Eclipse (or, for that matter, Eclipse itself). Because everything related to your development activities is taking place on the Cloud IDE servers, your initial setup time is dramatically reduced. In a couple minutes you can be focusing on the things that matter most: coding and refining the app itself.  



- Contributed by Mark Downey, product manager for eXo Cloud Services @marksdowney

Moving Google Analytics Forward - Retiring The Old Version

After a year of supporting both the old and new versions of Analytics, we are now fully transitioning and leaving the old version behind. This means that as of tomorrow we’ll be removing the link to the previous version which sits at the bottom of Google Analytics pages and all your analysis will take place in the new version.



It’s been a long journey to this point, and we hope you’ll find value in all of the features that the new version of Google Analytics offers. And our help center is a great resource to be sure you’re getting the most out of these new features and reports. The new version has been completely rebuilt on a more powerful platform that lets us move faster and develop more amazing features including these recent launches:

• Real-Time shows you what’s happening on your site as it happens. Immediately see the impact that online campaigns, TV ads, or mentions at a live event can have on engagement with your website.

• Multi-Channel Funnels provides insight on the full path to conversion over a 30 day period. The variety of marketing channels used to find your website, and not simply the last click, so you can make better decisions on your marketing investments.

• Social Reports help you measure the impact of your social marketing initiatives and evaluate the effect social media has on the metrics which matter to your business.

• Mobile Reports show how visitors from mobile devices and AdWords mobile campaigns engage with your website. See how many pages they visit, how much time they spend, as well as conversion and ecommerce insights to help you optimize your mobile strategies.

• Content Experiments enables you to show different versions of a page to different visitors, then using a new advanced statistical engine measures the results of each to determine which is the most effective version.

We have received some really great feedback over the last year on what’s working and what’s not; we’ve been listening very closely and doing our best to incorporate the feedback and ideas.  We are continually working to improve upon Google Analytics and help provide you with tools to make better decisions for your website and marketing programs, so please keep providing the feedback.  You are our most important source of ideas for innovation!



Posted by Paul Muret, Director of Engineering, Google Analytics

Galaxy

Attend a DFA Training in July

It’s a scorcher out there this summer, so come on inside and attend a DFA training. Visit the DFA Help Center to register for any webinars as well as our classroom offerings.

Classroom Training

DFA Fundamentals: This full-day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving ads and pulling reports.

• Chicago - July 18
• San Francisco - July 19
• Los Angeles - July 23
• Boulder - July 26

DFA Trafficking Lab: Get more practice trafficking campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite: Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• Chicago - July 19
• Los Angeles - July 24
• Boulder - July 27

Webinar Training

MediaVisor Fundamentals - July 24
This webinar covers the most common uses of MediaVisor including set-up, sending RFPs and IOs, and trafficking.

Be sure to check back with us on this blog for next month's training schedule. We look forward to seeing you in class.

Posted by Amanda Gangl, DFA Product Trainer

Announcing the July 11 DS release!

The latest DoubleClick Search (DS) release includes the following new features:

• AdWords conversion tracking reports: You can now report on AdWords conversion tracking data separately in DoubleClick Search (DS). To see these columns in DS:




1. Above the performance summary graph, click Columns.


2. Under Available columns, navigate to Engine stats > AdWords Conversions.


3. Add the desired AdWords conversion tracking columns to your report.


4. In your report, look for the columns that begin with aw.

Learn more about AdWords conversion tracking reports, and look for a detailed blog post coming soon.

• Target bid column for bid strategies: This new column shows you the bid that DS would have used if there were no secondary constraints (such as minimum/maximum bids or a secondary position goal) and just a primary goal. This is useful for advertisers who want to first see what DS would bid before deciding to relax their bid limits. It also gives some guidelines on how much to relax the bid limits. You can use the column selection tool to choose this column, under the Bid strategy > Bid limits section. You can also see it from the Bid strategy performance default view. Learn more.

We also added support for including close variants for phrase and exact match keywords in AdWords. This allows you to capture additional traffic by focusing on user intent in queries. With this option, AdWords will display your ads even on search queries that are common variations such as misspellings and plural forms. When you create an AdWords campaign in DS, the Include plurals, misspellings, and other close variants option to activate the near exact match type will be selected by default. If you want your DS campaigns to inherit the near exact match settings you have on AdWords, please run a sync on your account. Learn more.

Read the Help Center release notes for more information on these features, and on issues fixed in this release.

Posted by the DoubleClick Search team